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首页> 外文期刊>International journal of signs and semiotic systems >Rhetoric and Ideology in Communication Today: A Semioethic Perspective
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Rhetoric and Ideology in Communication Today: A Semioethic Perspective

机译：当今交际中的修辞学和意识形态：半伦理视角

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This article describes how the concept of communication is reconsidered under two aspects, theoretical and historical-social relatively to today's world. The first: communication cannot be reduced to a process of exteriorisation according to a limited view of communication. This contrasts with global semiotics (Sebeok) and the fact that being, life is communication. The second: with respect to economic reality, the industrial revolution of automation, globalisation of communication, universalisation of the market, communication in the production, exchange, consumption cycle is present in all three phases and not only in exchange. The dominant communication-production system tends to present itself through massmedial communication, and through the rhetoric of its ideo-logic as the only system possible, to maintain and reproduce at all costs, despite its openly destructive character. Semiotics must cultivate a global vision, which as semioethics and in a “semio-dialogic” perspective will interrogate dominant ideo-logic and propose new forms of living together.
机译：本文介绍了如何从相对于当今世界的理论和历史-社会两个方面重新考虑传播的概念。第一：根据有限的沟通观点，沟通不能简化为外部化的过程。这与整体符号学（Sebeok）以及存在就是生命是交流这一事实形成了鲜明的对比。第二个方面：就经济现实而言，自动化的工业革命，通信的全球化，市场的普遍化，生产，交换，消费周期中的通信存在于所有三个阶段，而不仅仅是交换。占主导地位的传播生产系统倾向于通过大众传播，并通过其意识形态学说作为唯一可能的系统来呈现自己，尽管它具有公开的破坏性特征，却不惜一切代价维持和复制。符号学必须培养全球视野，作为半伦理学和“半神通论”的观点，将审视主流意识形态并提出新的生活形式。

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