• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International journal of social entrepreneurship and innovation >The social inclusion of the elderly: the effect of social marketing on raising awareness among the Portuguese population to campaigns to support the elderly
【24h】

The social inclusion of the elderly: the effect of social marketing on raising awareness among the Portuguese population to campaigns to support the elderly

机译：老年人的社会包容性：社会营销对葡萄牙人口促进促进的影响，以支持老年人

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The population is ageing. Several public and private programs have been addressed to an elderly population. However, there is also the abandonment of care on the elderly. This research analyses the role of social marketing in changing the attitudes of the population toward our elderly. To this end, we conducted a survey in Portugal based on a sample distributed by gender and age groups to shed light on the perception of respondents to the problems faced by the elderly and their reaction to the messages of social marketing directed to their care. While most respondents positively understand the importance of social marketing, they say that social marketing messages do little to change their attitudes. While the generation of 17 to 27 years considers that social marketing campaigns are insufficient, the generation of 50 to 60 is more sensitised to the importance of marketing to the problems of the elderly.
机译：人口正在老化。 几个公共和私人计划已经向老年人发表了解决。 然而，还有遗弃老人的护理。 本研究分析了社会营销在改变人口对老年人的态度方面的作用。 为此，我们基于以性别和年龄组分配的样本在葡萄牙进行了一项调查，以阐明了对受访者对老年人面临的问题的看法以及对其护理的社会营销信息的反应。 虽然大多数受访者对社会营销的重要性积极了解社会营销的重要性，但他们表示，社会营销信息对改变其态度很小。 虽然17至27岁的生成认为，社会营销活动不足，但50〜60的一代更敏感于营销对老年人问题的重要性。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号