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首页> 外文期刊>International journal of sociotechnology and knowledge development >Influence of Perceived Benefits on Consumers' Online Purchase Behaviour: An Empirical Study
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Influence of Perceived Benefits on Consumers' Online Purchase Behaviour: An Empirical Study

机译：感知利益对消费者在线购买行为的影响：一项实证研究

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摘要

This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.
机译：本文介绍了电子零售如何成为与互联网相关的技术的最重要用途之一。在线购物活动被认为是电子零售的重要特征之一。在线购物提供的巨大优势刺激了公司经理，营销部门和零售商通过网站提供产品，以吸引最大数量的购物者，不仅是本地市场，而且是全球市场。消费者行为的变化以及提供更便宜，更可靠的技术来进行安全交易，已导致全球在线销售量显着增长。本文着重于确定影响消费者在线购物感知利益的关键因素。本文进一步关注人口因素对消费者感知利益的影响。本文的研究结果将有助于电子零售商更好地理解并制定策略，以使在线购物体验对目标消费者更加有效和值得信赖。

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