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首页> 外文期刊>International journal of sustainable engineering >Pricing and coordination strategies of dual-channel green supply chain considering products green degree and channel environment sustainability
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Pricing and coordination strategies of dual-channel green supply chain considering products green degree and channel environment sustainability

机译：考虑产品绿色度和渠道环境可持续性的双渠道绿色供应链定价与协调策略

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摘要

To study the pricing and coordination problem of dual-channel green supply chain (DGSC) considering products green degree and the distinctive of channel environment sustainability, a DGSC with one manufacturer and one retailer is chosen as the study object, here, the manufacturer sells products through the direct channel and the retailer sells products by the traditional channel. Then, the market demand is revised considering products green degree and the channel environment sustainability. Based on these, effects of products green degree and the level of channel environment sustainability on supply chain members' pricing strategies are analysed in both decentralised and centralised models, meanwhile, the effects of the cross-environmental-sustainability sensitivity coefficient on pricing strategies also are analysed. A new two-part compensation contract is proposed to coordinate the DGSC. Results shows that effects of the products green degree on pricing strategies in both decentralised and centralised models are same; however, its effects on supply members' benefits are different. Influences of the level of channel environment sustainability on supply chain members' pricing strategies and benefits in both decentralised and centralised models are different. Meanwhile, when the compensation fee meet a certain range, the two-part compensation contract can coordinate this supply chain.
机译：为了研究考虑产品绿色程度和渠道环境可持续性特征的双通道绿色供应链（DGSC）的定价和协调问题，选择具有一个制造商和一个零售商的DGSC作为研究对象，此处，制造商销售产品通过直接渠道，零售商通过传统渠道销售产品。然后，考虑产品绿色程度和渠道环境可持续性来修订市场需求。在此基础上，通过分散模型和集中模型分析了产品绿色度和渠道环境可持续性水平对供应链成员定价策略的影响，同时，跨环境可持续性敏感性系数对定价策略的影响也较大。分析。提出了新的两部分补偿合同来协调DGSC。结果表明，在分散模型和集中模型中，产品绿色度对定价策略的影响均相同；但是，它对供应商成员利益的影响是不同的。在分散和集中模型中，渠道环境可持续性水平对供应链成员定价策略和收益的影响是不同的。同时，当补偿费用达到一定范围时，由两部分组成的补偿合同可以协调该供应链。

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