Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline industry

Hwang Jinsoo; Lyu Seong Ok

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Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline industry

机译：绿色形象，消费者态度，欲望和客户公民身份在航空业之间的关系

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As the number of green consumers increases, many airlines are making a lot of effort to create green images. Since there has been little empirical research on green image in the airline industry, this study investigated the important role of green image in the formation its outcome variables. More specifically, it was proposed that green image has a positive influence on consumer attitudes toward an environmentally friendly airline and desire to take an environmentally friendly airline; (2) consumer attitudes toward an environmentally friendly airline positively affect desire to take an environmentally friendly airline and customer citizenship behavior, and (3) desire to take an environmentally friendly airline has a positive impact on customer citizenship behavior. Based on the proposed hypotheses, a theoretical model was developed and assessed using empirical data from 320 passengers in Korea. The results indicated that green image is an important predictor of consumer attitudes toward an environmentally friendly airline and desire to take an environmentally friendly airline, both of which positively affect customer citizenship behavior.

机译：随着绿色消费者的数量增加，许多航空公司正在努力创建绿色图像。由于在航空公司行业的绿色形象几乎没有实证研究，这项研究调查了绿色图像在形成其结果变量中的重要作用。更具体地说，提出了绿色形象对消费者对环保航空公司的态度产生积极影响，并希望采取环保航空公司; （2）消费者对环保航空公司的态度积极地影响对环境友好的航空公司和客户公民行为的愿望，（3）采取环保航空公司的愿望对客户公民身份产生积极影响。基于所提出的假设，使用韩国320名乘客的经验数据开发和评估了理论模型。结果表明，绿色形象是消费者对环保航空公司态度的重要预测因子，并希望采取环保航空公司，这两者都会影响客户公民身份行为。

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《International journal of sustainable transportation》 |2020年第6期|437-447|共11页
作者
Hwang Jinsoo; Lyu Seong Ok;
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作者单位

Sejong Univ Seoul South Korea;

Korea Univ Sejong South Korea;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Green image; environmentally friendly airline; consumer attitudes; desire; customer citizenship behavior;

机译：绿色图像;环保航空公司;消费者态度;欲望;客户公民行为;

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机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline industry

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