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首页> 外文期刊>International journal of technology and human interaction >An Empirical Investigation of Smartphone Adoption in Pakistan
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An Empirical Investigation of Smartphone Adoption in Pakistan

机译:巴基斯坦智能手机采用率的实证研究

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摘要

Smartphone use has proliferated globally. However, there is a lack of understanding regarding the fast adoption of the technology at individual level, specifically for personal use. Technology adoption varies across geographic regions, and smartphone adoption is no exception. This article investigates smartphone adoption in Pakistan, which is one of the fastest growing smartphone markets. With the help from the Technology Acceptance Model (TAM), the authors build a research model by looking at the unique characteristics of the smartphone technology and Pakistan's market. The research model is empirically tested among 289 smartphone users. The results show perceived smartphone usefulness and the ease of use contributing significantly towards users' intention to adopt smartphone. Also, smartphone design, availability of smartphone applications, and social norms increases the smartphone use. However, technical difficulty in smartphone use negatively affects its adoption. The authors also discuss the implications and future research.
机译:智能手机的使用在全球范围内激增。但是,对于在个人层面(尤其是个人使用)快速采用该技术缺乏了解。技术采用情况因地理区域而异,智能手机采用情况也不例外。本文调查了巴基斯坦的智能手机普及情况,巴基斯坦是增长最快的智能手机市场之一。在技​​术接受模型(TAM)的帮助下,作者通过研究智能手机技术和巴基斯坦市场的独特特征来构建研究模型。该研究模型在289个智能手机用户中进行了经验检验。结果表明,智能手机的实用性和易用性极大地促进了用户使用智能手机的意图。而且,智能手机设计,智能手机应用程序的可用性以及社会规范会增加智能手机的使用率。但是,智能手机使用中的技术难度会对它的采用产生负面影响。作者还讨论了影响和未来的研究。

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