The Role of Augmented Reality in the Interactivity of Co-Creation: A Critical Review

Saifeddin Alimamy; Kenneth R Deans; Juergen Gnoth

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The Role of Augmented Reality in the Interactivity of Co-Creation: A Critical Review

机译：增强现实在共同创造的交互作用中的作用：综述。

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This article describes how the alignment of the concept of value in the discussion of Service Dominant Logic (SD-L) has led to new conceptualizations including the process of co-creation and guidelines for its implementation. The current research critically reviews four key co-creation models using SD-L and value-in-use theories and discusses their usefulness in the context of Augmented Reality (AR). The synthesis and discussion of these models lead to our proposition, that augmented reality (AR) contributes to interactivity and facilitates co-creation.

机译：本文介绍了在服务主导逻辑（SD-L）讨论中，价值观念的统一如何导致新的概念化，包括共同创造的过程和实施准则。当前的研究使用SD-L和使用价值理论批判性地回顾了四个关键的共创模型，并讨论了它们在增强现实（AR）环境中的作用。这些模型的综合和讨论导致了我们的命题，即增强现实（AR）有助于交互性并有助于共同创造。

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来源
《International journal of technology and human interaction》 |2018年第3期|88-104|共17页
作者
Saifeddin Alimamy; Kenneth R Deans; Juergen Gnoth;
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作者单位

Otago University, Dunedin, New Zealand;

La Rochelle Business School, La Rochelle, France;

Otago University, Dunedin, New Zealand;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Augmented Reality; Co-Creation; Experiences; Interactivity Marketing; Models; Service-Dominant Logic; Technology;

机译：增强现实;共同创造;经验;交互营销;模型;服务主导逻辑;技术;

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The Role of Augmented Reality in the Interactivity of Co-Creation: A Critical Review

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