The Effects of Network Externality and Flow Experience on Mobile SNS Continuance

Tao Zhou

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The Effects of Network Externality and Flow Experience on Mobile SNS Continuance

机译：网络外部性和流量体验对移动SNS连续性的影响

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摘要

Facilitating users' continuance usage and retaining them are crucial to the success of mobile social networking sites (SNS). Drawing on both perspectives of network externality and flow, this research examined the factors affecting mobile SNS continuance usage. Network externality includes two factors: referent network size and perceived complementarity, which represent direct externality and indirect externality, respectively. The results indicated that both factors of network externality have significant effects on flow, which further affects satisfaction and continuance usage. The results imply that service providers need to deliver a positive network externality and an engaging experience in order to facilitate users' continuance usage.

机译：促进用户的连续使用并保留它们对于移动社交网站（SNS）的成功至关重要。从网络外部性和流量两个角度出发，本研究考察了影响移动SNS连续性使用的因素。网络外部性包括两个因素：参考网络规模和感知的互补性，分别代表直接外部性和间接外部性。结果表明，网络外部性的两个因素都对流量产生重大影响，这进一步影响了满意度和连续性使用。结果表明，服务提供商需要提供积极的网络外部性和吸引人的体验，以促进用户的连续使用。

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来源
《International journal of technology and human interaction》 |2017年第2期|57-69|共13页
作者
Tao Zhou;
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作者单位

School of Management, Hangzhou Dianzi University, Hangzhou, China;

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原文格式 PDF
正文语种 eng
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关键词
Continuance Usage; Flow; Mobile SNS; Network Externality; System Quality;

机译：连续使用;流;移动SNS;网络外部性;系统品质;

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专利

1. The effect of network externality on mobile social network site continuance [J] . Zhou Tao Program: Automated Library and Information Systems . 2015,第3期

机译：网络外部性对移动社交网站连续性的影响
2. Understanding mobile IM continuance usage from the perspectives of network externality and switching costs [J] . Zhou Tao, Li Hongxiu, Liu Yong International Journal of Mobile Communications . 2015,第2期

机译：从网络外部性和交换成本的角度了解移动IM连续性使用情况
3. The role of perceived social capital and flow experience in building users' continuance intention to social networking sites in China [J] . Ya Ping Chang, Dong Hong Zhu Computers in Human Behavior . 2012,第3期

机译：感知的社会资本和流动经验在建立用户对中国社交网站的持续意愿方面的作用
4. An empirical examination of factors influencing the continuance intention to use of SNS based mobile payment service focusing on the network externality [C] . Lee Ji-yun, Lee Deaho Annual Pacific Telecommunications Conference . 2017

机译：影响利用SNS基于移动支付服务的持续意图的因素的实证检查，重点是网络外部性
5. Predicting social networking sites continuance intention: Should I stay or should I go? [D] . Sibona, Christopher. 2014

机译：预测社交网站的持续意图：我应该留下还是应该走？
6. Aversive Peer Experiences on Social Networking Sites: Development of the Social Networking-Peer Experiences Questionnaire (SN-PEQ) [O] . Ryan R. Landoll, Annette M. La Greca, Betty S. Lai -1

机译：社交网站上的厌恶同行体验：社交网络对等体验调查问卷的发展（SN-PEQ）
7. Effects of Perceived Information Quality, Perceived System Quality, and Perceived Flow on Mobile Social Networking Sites (SNS) Users' Trust [O] . Norazah Mohd Suki, Norbayah Mohd Suki 2014

机译：感知信息质量，感知系统质量和感知流向移动社交网站（SNS）用户信任的影响

The Effects of Network Externality and Flow Experience on Mobile SNS Continuance

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