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首页> 外文期刊>International journal of technology and human interaction >Attracting Job-Seekers Through Online Job Advertisements: Application of RJPs, Blogs and Video Podcasts
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Attracting Job-Seekers Through Online Job Advertisements: Application of RJPs, Blogs and Video Podcasts

机译：通过在线招聘广告吸引求职者：RJP，博客和视频播客的应用

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摘要

Online recruitment research has time and again addressed the issue of lack of credibility of online job advertising media compared to traditional media such as newspapers and the issue of poor quality web design in E-recruitment. In this paper, the issues of lack of credibility and quality of E-recruitment channels have been addressed through the introduction of a) realistic job previews (RJP), b) company independent channels for advertising jobs online (for example Blogs), and c) podcasts for corporate previews in online job website design. Final year post-graduate students about to enter job market (N=457) took part in a 2x2x2 factorial experiment. The findings give distinct indications of the advantage of use of the above mentioned web design features on applicant perception of quality, credibility, and their subsequent development of organizational attractiveness and intention to apply for a job in the firm. Recommendations for practitioners have been highlighted through illustrated examples.
机译：在线招聘研究已经一再解决在线招聘广告媒体相对于报纸等传统媒体缺乏信誉的问题以及电子招聘中的网页设计质量低下的问题。在本文中，通过引入以下内容解决了缺乏信誉和电子招聘渠道质量的问题：a）现实的职位预览（RJP），b）公司独立的在线广告招聘渠道（例如Blogs），以及c ）播客，用于在线招聘网站设计中的公司预览。即将进入工作市场的最后一年的研究生（N = 457）参加了2x2x2阶乘实验。调查结果清楚地表明了使用上述网页设计功能在申请人对质量，信誉的认知以及随后对组织吸引力的发展以及申请该公司工作的意图方面的优势。通过举例说明突出了对从业者的建议。

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