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首页> 外文期刊>International journal of technology and human interaction >Perceived Enjoyment and the Effect of Gender on Continuance Intention for Mobile Internet Services
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Perceived Enjoyment and the Effect of Gender on Continuance Intention for Mobile Internet Services

机译：感知享受和性别对移动互联网服务连续性意图的影响

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摘要

Based on technology acceptance theory, the authors examined the effect of perceived enjoyment and gender on the intention to continue using mobile Internet services (MIS) in an everyday life context. A survey was conducted among 623 current MIS users to test the structural equation model. Their findings confirm the effect of perceived enjoyment on MIS continuance intention as well as the moderating effect of gender. Women expressed a stronger need for perceived usefulness and ease-of-use than men, while men expressed a significant need for perceived enjoyment. Interestingly, and somewhat contrary to previous findings, the effect of perceived usefulness on MIS continuance intention was stronger for women; whereas the effect of perceived enjoyment was significantly stronger for men. The authors findings suggest that MIS developers and providers should consider the gender of users when designing and offering MIS. The paper provides some guidelines regarding how MIS can be designed and customized for gender segments.
机译：基于技术接受理论，作者检查了感知的享受和性别对在日常生活中继续使用移动Internet服务（MIS）的意图的影响。在目前的623位MIS用户中进行了一项调查，以测试结构方程模型。他们的发现证实了享乐对MIS持续意愿的影响以及性别的调节作用。与男性相比，女性对可感知的实用性和易用性的需求更加强烈，而男性对感知的愉悦感的需求则更大。有趣的是，与以前的发现有些相反，对于女性而言，感知的有用性对MIS持续性意图的影响更大。而男性的感知享乐效果则明显增强。作者的发现表明，MIS开发人员和提供者在设计和提供MIS时应考虑用户的性别。本文提供了有关如何针对性别细分设计和定制MIS的一些准则。

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