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首页> 外文期刊>International Journal of Trade and Global Markets >The role of entrepreneurial orientation in intervening the relationship between social media usage and performance enhancement of exporter SMEs in Indonesia
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The role of entrepreneurial orientation in intervening the relationship between social media usage and performance enhancement of exporter SMEs in Indonesia

机译：创业导向在干预印尼社交媒体使用与出口中小企业绩效提升之间的关系中的作用

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The purpose of this paper is to investigate whether the entrepreneurial orientation (EO) provides a mediation effect on the relationship between the use of social media and both financial and non financial performance enhancement of exporter SMEs in Indonesia. The EO refers to the three dimensions initiated by Miller (1983), namely Innovation, risk-taking, and pro-activeness. While the use of social media by SMEs related to marketing support, customer relations and information accessibility (Parveen et al., 2016). A quantitative approach is used for 75 exporter SMEs located in Central Java Province, Indonesia. Data is collected through direct interview by 8 surveyors. The findings showed that only innovativeness provides mediation effect on the relationship between social media usage and exporter SMEs performance, both financially and non-financially. The implications of these findings indicate that by creative and innovative design, Indonesian SME products have been accepted and capable to compete in the international market.
机译：本文的目的是调查企业家取向（EO）是否对社交媒体的使用与印尼出口中小企业的财务和非财务绩效提升之间的关系提供中介作用。 EO指Miller（1983）提出的三个维度，即创新，冒险和积极主动。中小企业使用社交媒体与营销支持，客户关系和信息可访问性有关（Parveen et al。，2016）。定量方法用于位于印度尼西亚中爪哇省的75家出口中小企业。数据是通过8名测量员的直接访谈收集的。研究结果表明，只有创新才能在财务和非财务方面对社交媒体使用与出口商中小企业绩效之间的关系起到中介作用。这些发现的含义表明，通过创新的设计，印度尼西亚的中小企业产品已被接受并有能力在国际市场上竞争。

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