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首页> 外文期刊>International Journal of Trade and Global Markets >Palung salt in Bali: strategies for the local product to penetrate global markets
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Palung salt in Bali: strategies for the local product to penetrate global markets

机译：巴厘岛的帕隆盐：本地产品打入全球市场的策略

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摘要

The purpose of this study is to investigate how the strategy carried out by the palung salt businessmen to penetrate the global markets. The determination analysed using the grounded theory method based on the in-depth interview, focus group discussion (FGD), observation, and laboratory examination. Palung salt as a unique and distinctive Balinese product which has a particular taste, quality, and hygiene characteristics. Such characteristics represent the initial capital to penetrate the global markets, occupying several strategies such as improving business networks, product standardisation, and market networking. Besides, product standardisation has been created using laboratory tests, product variants, packaging, labelling, and application for the Geographical Indication. The market network tends to show patronage patterns thereby potentially establishing a dependence on specific market segmentation as reflected in several market networks. In this economic activity context, salt business is embeddedness in the social life of Balinese society and become a determinant market strategy success.
机译：这项研究的目的是调查帕隆盐商人如何实施战略以打入全球市场。基于深入访谈，焦点小组讨论（FGD），观察和实验室检查，使用扎根理论方法对测定结果进行了分析。 Palung盐是独特而独特的巴厘岛产品，具有特殊的口味，质量和卫生特性。这些特征代表了打入全球市场的初始资金，占据了一些战略，例如改善业务网络，产品标准化和市场网络。此外，已经通过实验室测试，产品变型，包装，标签和地理标志的应用来创建产品标准化。市场网络趋向于显示光顾模式，从而潜在地建立对特定市场细分的依赖性，这反映在几个市场网络中。在这种经济活动的背景下，盐业是巴厘岛社会生活的根基，并成为决定性的市场战略成功的关键。

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