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首页> 外文期刊>International Journal of Trade and Global Markets >Analysis of factors that influence consumer purchasing decisions on creative industries in Bandung City, Indonesia
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Analysis of factors that influence consumer purchasing decisions on creative industries in Bandung City, Indonesia

机译：影响消费者对印度尼西亚万通城创意产业作用的因素分析

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摘要

This study aims to analyse the influence of cultural, social, personal and psychological factors on consumer purchasing decisions on products of creative industries in Bandung City. This study uses quantitative methods and statistical analysis. The population of this study comprises consumers who bought creative products, such as culinary, fashion, crafts, design and publishing and printing products, for a minimum of two times. The sample consists of 216 people identified via simple random sampling based on central limit theorem. Results reveal that personal and psychological factors significantly influence consumers' decisions to buy products from the creative industries. By contrast, cultural and social factors exert no significant effect. This study suggests that companies in the creative industries improve marketing strategies related to consumers' lifestyle, personality, income, work and psychological factors.
机译：本研究旨在分析文化，社会，个人和心理因素对万隆市创意产业产品的消费者采购决策的影响。本研究采用定量方法和统计分析。本研究人口包括购买创意产品的消费者，例如烹饪，时尚，工艺品，设计和出版和印刷产品，至少两次。该样本由通过基于中央极限定理的简单随机抽样确定的216人组成。结果表明，个人和心理因素会影响消费者的决定，从创意产业购买产品。相比之下，文化和社会因素发挥不大效果。本研究表明，公司在创意产业中提高了与消费者的生活方式，人格，收入，工作和心理因素有关的营销策略。

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