The importance of intellectual capital in the selection of global marketing strategies: evidence from family businesses in Macedonia

著录项

• 来源
  《International journal of transitions and innovation systems》 |2018年第2期|108-117|共10页
• 作者

  Gadaf Rexhepi; Abdylmenaf Bexheti; Sadudin Ibraimi; Selma Kurtishi-Kastrati;

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• 作者单位

  Faculty of Business and Economics, South-East European University, Ilinden 335, 1200 Tetovo, Macedonia;

  Faculty of Business and Economics, South-East European University, Ilinden 335, 1200 Tetovo, Macedonia;

  Faculty of Business and Economics, South-East European University, Ilinden 335, 1200 Tetovo, Macedonia;

  College of Business Administration, American University of the Middle East, Egaila, Kuwait;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  global marketing; global marketing strategies; intellectual capital; strategy formulation; family businesses; Macedonia;

  机译：全球营销;全球营销策略;智力资本;战略制定;家族企业;马其顿;