Forum: Goodbye, B2B Brand Marketing: Developing Content-Based Marketing Programs for the Post-Marketing Era

Eric Gagnon

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Forum: Goodbye, B2B Brand Marketing: Developing Content-Based Marketing Programs for the Post-Marketing Era

机译：论坛：再见，B2B品牌营销：为后营销时代开发基于内容的营销计划

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In a previous article in this journal, we described the end of B2B marketing as we know it, the ways prospects will access information on products and applications in the post-marketing era, and the critical role played by content in this new environment.

机译：在该期刊的上一篇文章中，我们描述了众所周知的B2B营销的终结，后营销时代潜在客户访问产品和应用程序信息的方式以及内容在新环境中扮演的关键角色。

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《International management review》 |2014年第2期|68-71|共4页
作者
Eric Gagnon;
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Business Marketing Institute, Chicago, USA;

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正文语种 eng
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2. Forum: Are You Ready for the Post-Marketing Era? In the 'Great Recession,' Marketing as Usual Isn't Working. Here's a Roadmap to the Changes Needed for Business Survival [J] . Eric Gagnon International management review . 2014,第1期

机译：论坛：您准备好迎接上市后时代了吗？在“大萧条”中，常规营销无效。这是业务生存所需变化的路线图
3. B2B Advertising for BRICS Nations in the 'Post-Marketing' Era [J] . Eric Gagnon International management review . 2015,第1期

机译：“后营销”时代的金砖国家B2B广告
4. Tactical brand management (TBM): An engineering approach to successfully executing marketing deliverables for vehicle programs [C] . Keith A. Linton SAE International Congress and Exposition . 2000

机译：战术品牌管理（TBM）：成功执行车辆计划营销可交付的工程方法
5. Detecting rare adverse events in post-marketing studies: Sample size considerations. [D] . Wu, Yu-te. 2005

机译：在上市后研究中发现罕见的不良事件：样本量的考虑。
6. A School-based Brand Marketing Program’s Adherence to Federal Nutrition Criteria [O] . Alyssa J. Moran, Eric B. Rimm, Elsie M. Taveras -1

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7. Interacting performance effects of marketing and sales activities: Case Aalto EE Open programs and Forums [O] . Sauna-aho Vaito 2012

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8. The Evaluability Assessment of the Developing Experiment in Post-Marketing Surveillance of Prescription Drugs [R] . Claren, S. , Nalley, P. , Gregory, G. , 1981

机译：处方药上市后监测开发实验的评价性评价

Forum: Goodbye, B2B Brand Marketing: Developing Content-Based Marketing Programs for the Post-Marketing Era

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