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首页> 外文期刊>International marketing review >Appreciating vs venerating cultural outgroups The psychology of cosmopolitanism and xenocentrism
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Appreciating vs venerating cultural outgroups The psychology of cosmopolitanism and xenocentrism

机译：欣赏振荡文化小组的世界主义和Xenocentrism的心理

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Purpose Cosmopolitanism and xenocentrism denote distinct individual orientations toward cultural outgroups. The former considers an individual's openness to cultural diversity and ability to navigate through intercultural environments, whereas the latter describes an individual's feelings of admiration or preference for specific cultural outgroup(s), over his/her ingroup. Few studies have simultaneously examined these constructs and fewer still have considered these within a nomological framework of key predictors (i.e. basic psychological needs) and practical outcomes (e.g. influentialness and friendships across different groups). The paper aims to discuss these issues.Design/methodology/approach The authors hypothesized a series of relationships of various antecedents and outcomes of cosmopolitanism and xenocentrism, and tested these conjectures using survey data from Canadians (n=238) and Americans (n=239).Findings The findings support the psychometric robustness of our tripartite operationalization of xenocentrism, and clearly distinguish this construct from cosmopolitanism. Beyond confirming earlier findings, the authors illuminate several novel relationships (e.g. between basic psychological needs, cosmopolitanism and xenocentrism), and elucidate the role played by a key personality dimension, neuroticism, in mediating the relationships between basic psychological needs and the two outgroup orientations.Research limitations/implications Samples of this study are drawn from North America and a cross-sectional research design is used.Originality/value Whereas for xenocentric consumers admiration of one or more foreign culture(s) displaces customary preferences for one's own cultural group, cosmopolitan consumers are able to embrace outside cultures without disaffection from their sociocultural ingroup. Given the obvious repercussions of these differences for targeting international consumer segments and for positioning brands across borders, our research has numerous practical applications as well as theoretical implications.
机译：目的的独立世界主义和Xenocentrism表示对文化小组的不同的个别取向。前者认为个人对文化多样性的开放性和通过跨文化环境导航的能力，而后者介绍了个人对他/她的INGROUP的特定文化小组的钦佩或偏好的感受。少数研究同时检查了这些构建体，并且在关键预测因子（即基本心理需求）和实际结果的指定框架内，仍然认为这些构建框架（例如，不同群体的影响性和友谊）。本文的旨在讨论这些问题.Design/methodology/ApproChe作者假设有一系列的一系列内容和异种症的各种生物和异种症的关系，并使用加拿大人（n = 238）和美国人的调查数据测试了这些猜想（n = 239 ）.Findings调查结果支持Xenocentrism的三方运营的心理测量稳健性，并明确区分这一构建的世界主义。除了先前的发现之外，作者阐明了几个新的关系（例如基本心理需求，世界各地主义和异种症之间），并阐明了一个关键人格维，神经质论，介于介导基本心理需求与两组超组方向之间的关系。研究限制/影响本研究的样本是从北美抽出的，并且使用了横断面研究设计。对于一代或多份外国文化来钦佩一个或多种外国文化的横断面研究设计，对自己的文化群体，国际大都会的习惯偏好消费者能够容忍外部文化而不会对他们的社会文化Ingroup不满。鉴于针对国际消费者群体的这些差异的明显影响以及跨越边界定位品牌，我们的研究具有许多实际应用以及理论意义。

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