What is in a name? Cross-national distances and subsidiary's corporate visual identity change in emerging-market firms' cross-border acquisitions

Liou Ru-Shiun; Rao-Nicholson Rekha; Sarpong David

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What is in a name? Cross-national distances and subsidiary's corporate visual identity change in emerging-market firms' cross-border acquisitions

机译：名字叫什么？新兴市场公司跨境收购中的跨国距离和子公司的企业视觉形象变化

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Purpose Addressing the unique challenge facing emerging-market firms (EMFs) of branding and marketing in their foreign subsidiaries, the purpose of this paper is to evaluate the foreign subsidiary's corporate visual identity (CVI) transitions during the post-acquisition period.

机译：目的为了解决新兴市场公司（EMF）在其外国子公司中的品牌和营销面临的独特挑战，本文的目的是评估收购后时期外国子公司的企业视觉识别（CVI）过渡。

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来源
《International marketing review》 |2018年第2期|301-319|共19页
作者
Liou Ru-Shiun; Rao-Nicholson Rekha; Sarpong David;
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作者单位

Texas A&M Univ Cent Texas, Killeen, TX USA;

Univ West England, Bristol Business Sch, Bristol, Avon, England;

Univ West England, Bristol Business Sch, Bristol, Avon, England;

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正文语种 eng
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关键词
Institutional distance; Cultural distance; Economic distance; Corporate visual identity; Emerging-market firms; Subsidiary branding;

机译：机构距离;文化距离;经济距离;企业视觉识别;新兴市场公司;子公司品牌;

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1. Consumers' reactions to cross-border acquisitions The role of psychic distance and acquirer's corporate reputation [J] . Riccardo Resciniti, Michela Matarazzo, Gabriele Baima British Food Journal . 2020,第2期

机译：消费者对跨境的反应收购了通勤距离和收购方的企业声誉的作用
2. Financing decisions and gains from cross-border acquisitions by emerging-market acquirers [J] . Aybar Buelent, Thanakijsombat Thanarerk Emerging markets review . 2015,第SEPa期

机译：新兴市场收购方跨界收购的决策和收益融资
3. Defying Distance? Cross-Border Acquisitions by Emerging-Economy Firms [J] . Murali D. R. Chari, Ibrahim A. Shaikh Thunderbird International Business Review . 2017,第2期

机译：违抗距离？新兴经济公司的跨国收购
4. Impact of Cross-Border Mergers and Acquisitions to Human Resource Management under Corporate Governance - Based on Cross-Border Mergers and Acquisitions in China Enterprises [C] . Cheng Ziyong, Wang Bin 2011 International Conference of Information Technology, Computer Engineering and Management Sciences . 2011

机译：公司治理下的跨国并购对人力资源管理的影响-基于中国企业的跨国并购
5. Three essays on distance: Examining the role of institutional distance on foreign firm entry, local isomorphism strategy and subsidiary performance. [D] . Wu, Zheying. 2009

机译：关于距离的三篇文章：考察机构距离对外国公司进入，本地同构策略和子公司绩效的作用。
6. Aspergillus RabBRab5 Integrates Acquisition of Degradative Identity with the Long Distance Movement of Early Endosomes [O] . Juan F. Abenza, Antonio Galindo, Areti Pantazopoulou, 2010

机译：黑曲霉RabBRab5整合了降解身份的获得与早期内体的长距离运动。
7. Degree of equity ownership in cross-border acquisitions of Brazilian firms by multinationals: a strategic response to institutional distance [O] . Manuel Anibal Silva Portugal Vasconcelos Ferreira, Simone César da Silva Vicente, Felipe Mendes Borini, 2017

机译：跨国公司跨境收购巴西公司的股权比例：对制度距离的战略回应

What is in a name? Cross-national distances and subsidiary's corporate visual identity change in emerging-market firms' cross-border acquisitions

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