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Export promotion programmes and the export performance of Ghanaian firms

机译：出口促进计划和加纳公司的出口业绩

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PurposenThe purpose of this paper is to examine the mediating role of foreign market attractiveness on the association between export promotion programmes (EPPs) and export performance in the context of Ghanaian firms. In addition to understanding how EPPs help enhance the attractiveness of the foreign markets and thus export performance, the study contributes to the under-developed export performance literature regarding Sub-Saharan African (SSA) firms.nDesign/methodology/approachnA mixed method approach is utilised. In the first instance quantitative analysis is undertaken on 116 Ghanaian firms via data collected using the drop and pick method. Qualitative data involving interviews with 18 managers of exporting firms are then reported upon.nFindingsnThe study finds full mediation effects for foreign market attractiveness. This suggests that EPPs can enhance export performance via the intervening variable of foreign market attractiveness. Specifically, EPPs should be considered as a resource in managers ability to develop capabilities in exporting, but need to be considered in the context of other intervening factors such as perceived foreign market attractiveness.nOriginality/valuenThe literature regarding EPPs and export performance mostly overlook any link between EPPs and other determinants of export performance towards establishing an indirect relationship between the constructs. The study fills this important gap; in particular, in respect of SSA firms and specifically in the context of Ghana.
机译：目的本文旨在研究加纳公司背景下外国市场吸引力对出口促进计划（EPP）与出口绩效之间关系的中介作用。除了了解EPP如何帮助增强国外市场的吸引力并从而提高出口绩效外，该研究还为有关撒哈拉以南非洲（SSA）公司的出口绩效文献提供了不完善的信息。n设计/方法/方法混合方法。首先，通过使用拖放法收集的数据对116个加纳公司进行了定量分析。随后报告了涉及对18家出口公司经理进行访谈的定性数据。nFindingsn该研究发现了对外国市场吸引力的完全中介作用。这表明，EPP可以通过干预外国市场吸引力的变量来提高出口绩效。具体而言，应将EPP视为管理者发展出口能力的资源，但需要在其他干预因素（例如感知到的外国市场吸引力）的背景下加以考虑.n原创性/价值关于EPP和出口绩效的文献大多忽略了任何链接在EPP和其他决定出口绩效的因素之间建立间接关系。该研究填补了这一重要空白。特别是在撒哈拉以南非洲地区，特别是在加纳。

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