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Barriers to enter in foreign markets: evidence from SMEs in emerging market

机译:进入国外市场的障碍:新兴市场中小型企业的证据

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摘要

Purpose - Foreign market entry is considered as a key strategy to grow and survive over longer period of time for small and medium enterprises (SMEs). The decision to enter a foreign market is not a straightforward story. Considering resource limitation, SMEs need to analyse the key barriers to entry in foreign markets very carefully. The purpose of this paper is to identify these barriers for the SMEs in a developing country.
机译:目的-进入国外市场被认为是中小型企业(SME)长期增长和生存的关键策略。进入国外市场的决定并非直截了当。考虑到资源限制,中小型企业需要非常仔细地分析进入国外市场的主要障碍。本文的目的是为发展中国家的中小企业确定这些障碍。

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