COO vs ROO: importance of the origin in customer preferences towards financial entities

Manuel Garcia-Gallego Jose; Chamorro Mera Antonio

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COO vs ROO: importance of the origin in customer preferences towards financial entities

机译：COO与ROO：来源对客户偏好金融实体的重要性

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摘要

Purpose - The purpose of this paper is to determine the importance that customers give to the origin attribute when selecting a financial entity compared to other features directly related to the service that these institutions provide. In addition, this study aims at analysing what level of brand origin provides a greater utility for customers in their preference structure: regional, national or foreign.

机译：目的-本文的目的是确定与金融机构提供的服务直接相关的其他功能相比，选择金融实体时客户对原始属性的重视程度。此外，本研究旨在分析什么水平的品牌起源可在客户的偏好结构（区域，国家或国外）中为客户提供更大的效用。

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来源
《International marketing review》 |2017年第2期|206-223|共18页
作者
Manuel Garcia-Gallego Jose; Chamorro Mera Antonio;
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作者单位

Univ Extremadura, Dept Business Management & Sociol, Badajoz, Spain;

Univ Extremadura, Dept Business Management & Sociol, Badajoz, Spain;

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原文格式 PDF
正文语种 eng
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关键词
Financial sector; Country-of-origin; Preferences; Conjoint analysis; Region-of-origin;

机译：金融部门;原产国;偏好;联合分析;原产地;

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1. The region-of-origin (ROO) effect on purchasing preferences: The case of a multiregional designation of origin [J] . Antonio Chamorro, Sergio Rubio, F. Javier Miranda British Food Journal . 2015,第2期

机译：原产地（ROO）对购买偏好的影响：以原产地为多地区的情况
2. The region-of-origin effect on the preferences of financial institution's customers: Analysis of the influence of ethnocentrism [J] . José Manuel García-Gallego, Antonio Chamorro Mera BRQ Business Research Quarterly . 2016,第3期

机译：原产地对金融机构客户偏好的影响：种族中心主义的影响分析
3. Customer Preferences in Choosing Financial Products in Hunan, China [J] . C-W. Liu, C. Deng International Journal of Applied Mathematics & Statistics . 2018,第3期

机译：客户偏好选择湖南金融产品
4. The importance of accounting, quality of financial statements, and implementation of "Financial Accounting Standards for Entities Without Public Accountability (SAKETAP)" on SME fostered by PT. Telkom TBK [C] . M. Afif, Sri Mulyani International Conference of Integrated Microfinance Management for Sustainable Community Development . 2017

机译：会计的重要性，财务报表质量和实施“没有公共问责制的实体财务会计准则”（SakeTap）的财务会计准则“PT培育。 TELKOM TBK.
5. Investigating Customers' Experiences with Their Financial Services Customer Education Programs as It Impacts Customer Loyalty to the Financial Firm. [D] . Islam, Kaliym A. 2017

机译：调查客户在其金融服务客户培训计划中的经验，因为这会影响客户对金融公司的忠诚度。
6. Chimpanzee Food Preferences Associative Learning and the Origins of Cooking [O] . Michael J. Beran, Lydia M. Hopper, Frans B.M. de Waal, -1

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7. The region-of-origin effect on the preferences of financial institution's customers: Analysis of the influence of ethnocentrism [O] . José Manuel García-Gallego, Antonio Chamorro Mera 2016

机译：原产地对金融机构客户偏好的影响：分析民族中心主义的影响

COO vs ROO: importance of the origin in customer preferences towards financial entities

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