A store brand's country-of-origin or store image: what matters to consumers?

Garrett Tony C.; Lee Sungkyu; Chu Kyounghee

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A store brand's country-of-origin or store image: what matters to consumers?

机译：商店品牌的原产国或商店形象：对消费者而言重要的是什么？

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Purpose - The purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions - country of design (COD), country of technology (COT), and country of manufacture (COM) - in comparison to store image in terms of consumer product evaluation and purchase intention of store brands. The authors also explore consumer regulatory focus effects.

机译：目的-本文的目的是评估起源国（COO）及其规模的相对重要性-设计国（COD），技术国（COT）和制造国（COM）-比较在消费者产品评估和商店品牌购买意向方面存储形象。作者还探讨了消费者监管重点效应。

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来源
《International marketing review》 |2017年第2期|272-292|共21页
作者
Garrett Tony C.; Lee Sungkyu; Chu Kyounghee;
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作者单位

Korea Univ, Sch Business, Seoul, South Korea;

Korea Univ, Sch Business, Seoul, South Korea;

Korea Univ, Inst Business Res & Educ, Seoul, South Korea;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Country-of-origin; International marketing; Store brand; Store image; Regulatory focus;

机译：原产地;国际营销;商店品牌;商店形象;法规重点;

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专利

1. PURCHASE INTENTION FOR Α PRIVATE LABEL BRAND: DIRECT IMPACT OF FACTORS INCLUDING PRICE SENSITIVITY, UNDERSTANDING BRAND, IMAGE OF PRIVATE BRANDS AND MENTAL IMAGE OF STORE; (CASE STUDY: ETEKA CHAIN STORES) [J] . Arabian Journal of Business and Management Review . 2013,第7期

机译：购买私人品牌的意图：价格敏感度，品牌理解，私人品牌的形象和商店的心理形象等因素的直接影响; （案例研究：ETEKA连锁店）
2. Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions [J] . Colleen Collins-Dodd, Tara Lindley Journal of retailing and consumer services . 2003,第6期

机译：商店品牌和零售差异化：商店形象和商店品牌态度对商店自己品牌认知的影响
3. Private and national brand consumers' images of fashion stores [J] . Ram Herstein, Shaked Gilboa, Eyal Gamliel Journal of Product & Brand Management . 2013,第5a6期

机译：私人和国家品牌消费者对时尚商店的印象
4. How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers [C] . Chen Yung-Hsin, Tsai Shuo-Chang, Wu Yi-Shuang, 2011 IEEE International Conference on Industrial Engineering and Engineering Management . 2011

机译：来源国对商店品牌的影响如何缓解客户与跨国零售商之间的感情关系
5. Consumer self-concept and retail store loyalty: The effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores. [D] . Rocereto, Joseph F. 2007

机译：消费者自我概念和零售商店忠诚度：消费者自我概念对特定品牌和多品牌零售商店中的消费者态度和购物行为的影响。
6. Psychological switching mechanism of consumers luxury and non-luxury brand attitude formation: the effect of store location prestige and self-congruity [O] . Ken Kumagai, Shinya Nagasawa 2019

机译：消费者奢侈品和非奢侈品品牌态度形成的心理转换机制：商店位置信誉和自我一致性的影响
7. Consumer evaluations of store brands: effects of store image and product attributes [O] . Semeijn J., van Riel A.C.R., Ambrosini A.B. 2003

机译：商店品牌的消费者评估：商店图像和产品属性的影响

A store brand's country-of-origin or store image: what matters to consumers?

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