Brand management and consumer experience in emerging markets: directions for future research

Wang Cheng Lu; He Jiaxun; Barnes Bradley R.

首页> 外文期刊>International marketing review >Brand management and consumer experience in emerging markets: directions for future research

【24h】

Brand management and consumer experience in emerging markets: directions for future research

机译：新兴市场中的品牌管理和消费者体验：未来研究的方向

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

著录项
相似文献
相关主题

著录项

来源
《International marketing review》 |2017年第4期|458-462|共5页
作者
Wang Cheng Lu; He Jiaxun; Barnes Bradley R.;
展开▼
作者单位

Univ New Haven, Dept Mkt & Quantitat Anal, West Haven, CT 06516 USA;

East China Normal Univ, Sch Business, Dept Business Adm, Shanghai, Peoples R China;

Sheffield Business Sch, Sheffield, S Yorkshire, England;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets [J] . Jiang Kai, Luk Sherriff Ting-kwong, Cardinali Silvio Journal of Business Research . 2018,第MAY期

机译：消费前经验在零售商品牌价值中的作用：新兴市场的消费者经验
2. Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context [J] . Srivastava Ankur, Dey Dipanjan Kumar, Balaji M. S. Journal of Product & Brand Management . 2020,第7期

机译：在新兴市场环境中，在全球品牌和国内品牌的消费者评估中品牌可信度的驱动因素
3. How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries [J] . Zarantonello Lia, Grappi Silvia, Formisano Marcello, International marketing review . 2020,第2期

机译：消费者的品牌股权如何涉及发达国家和新兴国家的全球和当地品牌的市场份额
4. REACTANCE VS. ACCEPTANCE: EMERGING MARKET CONSUMERS' PERCEPTIONS OF LOCAL BRANDS AFTER AN MNC'S ACQUISITION [C] . Martin Heinberg, Markus Taube AMA Summer Educators Conference . 2013

机译：电抗与验收：在MNC收购后，新兴市场消费者对当地品牌的看法
5. China's consumer market: Shanghai consumers' attitudes toward foreign-brand and Chinese-brand apparel. [D] . Hu, Qiyong. 1994

机译：中国的消费市场：上海消费者对外国品牌和中国品牌服装的态度。
6. The impact of services that offer individualised funds shared management person-centred relationships and self-direction on the lived experiences of consumers with mental illness [O] . Sunila Peterson, Angus Buchanan, Torbjorn Falkmer 2014

机译：提供个性化资金共享管理以人为本的关系和自我指导的服务对患有精神疾病的消费者的生活体验的影响
7. How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries [O] . Lia Zarantonello, Silvia Grappi, Marcello Formisano, 2020

机译：消费者的品牌股权如何涉及发达国家和新兴国家的全球和当地品牌的市场份额

Brand management and consumer experience in emerging markets: directions for future research

著录项

相似文献

相关主题

期刊订阅