Advancing the international marketing research agenda with innovative methodologies - an introduction

Sinkovics Rudolf R.; Jean Ruey-Jer Bryan; Kim Daekwan

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Advancing the international marketing research agenda with innovative methodologies - an introduction

机译：用创新方法推进国际市场研究议程-简介

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来源
《International marketing review》 |2016年第3期|322-326|共5页
作者
Sinkovics Rudolf R.; Jean Ruey-Jer Bryan; Kim Daekwan;
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作者单位

Univ Manchester, Alliance Manchester Business Sch, Manchester, Lancs, England|Lappeenranta Univ Technol, Lappeenranta, Finland;

Natl Chengchi Univ, Taipei, Taiwan;

Florida State Univ, Tallahassee, FL 32306 USA;

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Advancing the international marketing research agenda with innovative methodologies - an introduction

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