Households in international marketing research Vienna Diary Technique (VDT) as a method to investigate decision dynamics

Penz Elfriede; Kirchler Erich

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Households in international marketing research Vienna Diary Technique (VDT) as a method to investigate decision dynamics

机译：国际营销研究中的家庭维也纳日记技术（VDT）作为调查决策动态的方法

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Purpose - The purpose of this paper is to respond to the call of alternative methodologies for studying household dynamics and aims to contribute to method development in international marketing research.

机译：目的-本文的目的是回应研究家庭动态的替代方法的呼声，旨在为国际营销研究中的方法开发做出贡献。

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来源
《International marketing review》 |2016年第3期|432-453|共22页
作者
Penz Elfriede; Kirchler Erich;
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作者单位

Vienna Univ Econ & Business WU Vienna, Inst Int Mkt Management, Vienna, Austria;

Univ Vienna, Fac Psychol, Vienna, Austria;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Vietnam; Methodology; Diary method; Dyadic analysis; Family life;

机译：越南;方法论;日记法;二元分析;家庭生活;

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Households in international marketing research Vienna Diary Technique (VDT) as a method to investigate decision dynamics

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