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Testing measurement invariance of composites using partial least squares

机译:使用偏最小二乘检验复合材料的测量不变性

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Purpose - Research on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can be misleading unless researchers establish the invariance of their measures. While methods have been proposed to analyze measurement invariance in common factor models, research lacks an approach in respect of composite models. The purpose of this paper is to present a novel three-step procedure to analyze the measurement invariance of composite models (MICOM) when using variance-based SEM, such as partial least squares (PLS) path modeling.
机译:目的-国际营销研究通常涉及比较不同的受访者群体。使用结构方程模型(SEM)时,除非研究人员确定其度量不变性,否则组比较可能会产生误导。虽然已经提出了分析公共因子模型中度量不变性的方法,但是研究缺乏关于复合模型的方法。本文的目的是提出一种新颖的三步骤程序,以分析使用基于方差的SEM(例如偏最小二乘(PLS)路径建模)的复合模型(MICOM)的测量不变性。

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