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Towards an understanding of cross-national similarities and differences in export information utilization A perceptual mapping approach

机译：理解出口信息利用中的跨国异同一种感知映射方法

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摘要

The extent to which and ways in which export information is used can play a significant role in a firm's level of export performance. Surprisingly, however, little empirical research has been conducted in the area of export information use, and even less attention has been paid to potential cross-national differences in how export information is used The focus of this study is the examination of export information use practices across different countries. Data from a total sample of 989 exporting companies across Austria, Germany, New Zealand, the UK, and the USA were analyzed using analyses of covariance to control for extraneous, firm-level variables. The results indicate that firms from all countries use information instrumentally/conceptually more often than symbolically; they also tend to use export market intelligence more than other sources of information. Further, examination of the findings revealed that firms from different countries also use information differently. For instance, US exporters are much more symbolic in their use of information than exporters from the other countries, while Austrian exporters tend not to use information symbolically. Implications and limitations are discussed and future research avenues are proposed.
机译：使用出口信息的程度和方式可以在企业的出口绩效水平中发挥重要作用。但是，令人惊讶的是，在出口信息使用领域几乎没有进行任何实证研究，对出口信息使用方式的潜在跨国差异的关注甚至更少。本研究的重点是对出口信息使用做法的检验在不同的国家。奥地利，德国，新西兰，英国和美国的989家出口公司的总样本数据使用协方差分析进行了分析，以控制无关的公司级变量。结果表明，来自所有国家的公司在工具/概念上使用信息的频率均高于符号；他们还倾向于比其他信息来源更多地利用出口市场情报。此外，对调查结果的检查表明，来自不同国家的公司对信息的使用也有所不同。例如，美国出口商在使用信息方面比其他国家的出口商更具象征意义，而奥地利出口商则倾向于不象征性地使用信息。讨论了含义和局限性，并提出了未来的研究途径。

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