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Europe's chance to bolster a flagship industry

机译：欧洲增强旗舰行业的机会

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The European rail supply industry is a diverse and geographically-widespread industry comprising thousands of SMEs and major industrial champions. Employing around 400,000 people throughout the European Union (EU) and with absolute sales of €47bn per annum, it accounts for 46% of the global accessible market for rail products. This world leadership is attributed to its R&D capacities as well as a reputation for high quality. Indeed, innovation has been at the heart of this European industry which currently invests 2.7% of its annual turnover into R&D. As Unife's 2014 World Rail Market Study shows, the good news is that rail markets will continue to grow on all continents and there are therefore great business opportunities for European suppliers to seize. However, European companies face a critical challenge to their global market leadership with competition from Asia - especially China - becoming increasingly fierce. This was highlighted by the European Commission's Directorate General Enterprise and Industry in its 2013 Sector Overview and Competitiveness Survey of the Railway Supply Industry. Two years later, the rapidly-evolving situation has become a serious cause for concern for all European suppliers, which face the prospect of having to adapt to different technical environments while also competing in a single market with a growing number of European as well as non-European players. This high level of competition brings the challenge of lower margins.
机译：欧洲铁路供应行业是一个多元化且在地理上广泛分布的行业，包括成千上万的中小企业和主要的行业领军企业。它在整个欧盟（EU）拥有约40万名员工，每年的绝对销售额为470亿欧元，占铁路产品全球无障碍市场的46％。这一世界领先地位归功于其研发能力以及高品质的声誉。的确，创新一直是这一欧洲行业的核心，目前该行业将其年营业额的2.7％用于研发。正如Unife的2014年《世界铁路市场研究》所显示的那样，好消息是，铁路市场将在所有大洲继续增长，因此，欧洲供应商将抓住巨大的商机。但是，随着亚洲（尤其是中国）的竞争日益激烈，欧洲公司面临着对其全球市场领导地位的严峻挑战。欧盟委员会企业和工业总局在其《 2013年铁路供应业行业概况和竞争力调查》中强调了这一点。两年后，迅速发展的形势已成为所有欧洲供应商都担心的严重问题，这些供应商面临着必须适应不同技术环境的前景，同时还要在越来越多的欧洲和非欧洲市场竞争单一市场-欧洲球员。如此高的竞争水平带来了较低利润的挑战。

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