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E-Commerce and Privacy Issues: An Analysis of the Personal Data Protection Bill

机译：电子商务和隐私问题：《个人数据保护法案》分析

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摘要

One of the concerns of e-commerce is the need to maintain users' privacy online. The usage of technical means to track down user's surfing and purchasing tendencies by the use of cookies, and sniffers to capture data while in the course of transmissions, has raised significant privacy issues. These anonymous data minings, although they may not necessarily bring harm to customers, nevertheless are a form of intrusion into one's privacy in cyberspace. In the US, the Federal Trade Commission has submitted a self-regulatory plan to require Web advertising companies to notify consumers of their Internet profiling activities and to give the customers the chance to choose whether information about Web activities and interests can be gathered anonymously. It is for this purpose that the Malaysian legislators devised the Personal Data Protection Bill. The importance of this is made clear in the explanatory statement of the personal data protection bill in Malaysia. The draft bill makes the law in Malaysia closer to the EU regime, which chooses legislation over self-regulation in this area. The purpose of this paper is to examine the nature, manner and scope of personal data protection under the Malaysian Bill.
机译：电子商务关注的问题之一是需要在线维护用户的隐私。通过使用Cookie来跟踪用户的冲浪和购买趋势的技术手段的使用，以及在传输过程中通过嗅探器捕获数据的方式，已经引起了严重的隐私问题。这些匿名数据挖掘虽然不一定会给客户带来伤害，但仍然是一种侵入个人空间的形式。在美国，联邦贸易委员会（Federal Trade Commission）已提交了一项自我监管计划，要求网络广告公司将其互联网配置活动通知消费者，并让客户有机会选择是否可以匿名收集有关网络活动和兴趣的信息。为此，马来西亚立法者制定了《个人数据保护法案》。马来西亚的个人数据保护法案的解释性声明清楚表明了这一点的重要性。该法案草案使马来西亚的法律更接近于欧盟政权，后者则选择了该领域的自律立法。本文的目的是研究《马来西亚法案》对个人数据保护的性质，方式和范围。

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