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Video mediated social networks: A future adoption pathway for the Australian sugar industry?

机译：视频媒体社交网络：澳大利亚制糖业的未来采用途径？

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摘要

Agricultural research and development needs a more effective and lower-cost adoption pathway than traditional extension has been able to provide. While it is expected this will come from greater use of the internet, extension agents have been poorly equipped to make advances with the internet on their own. A lack of evidence in the literature of web sites for effective extension has also been a contributing factor. This study found that farmer-to-farmer vicarious learning styles duplicated in video clips were effective. The majority of farmers who participated in the study said they had identified one or more practices in the video clips that they planned to try out on their farms, accounting for 60 percent of responses. Of these, 32% had already adopted at least one of these practices within that first year. In addition, 77% were interested in finding and watching these video clips online. Thus, this paper recommends the internet be used to facilitate communication between farmers by using online video as a conduit for vicarious learning. In addition, DVDs and group video presentations are also recommended to support the different types of information seeking behaviour identified.
机译：农业研究和发展需要比传统推广所能提供的更有效和成本更低的采用途径。预计这将来自更多地使用互联网，但扩展代理的能力很差，无法依靠互联网自行发展。网站文献中缺乏有效扩展的证据也是一个促成因素。这项研究发现，在视频剪辑中重复出现的从农民到农民的替代学习方式是有效的。参与研究的大多数农民说，他们已计划在自己的农场尝试的视频剪辑中找到一种或多种做法，占答复的60％。其中，有32％在第一年就已经采取了至少一种这样的做法。另外，有77％的人有兴趣在线查找和观看这些视频片段。因此，本文建议通过使用在线视频作为替代学习的渠道，利用互联网促进农民之间的交流。此外，还建议使用DVD和组视频演示文稿来支持所标识的不同类型的信息搜索行为。

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  • 来源
    《International Sugar Journal》 |2011年第1350期|p.460-461|共2页
  • 作者

    W.H.P. Thomas;

  • 作者单位

    Shedmeeting Pty. Ltd., Bundaberg;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
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