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首页> 外文期刊>Internet Reference Services Quarterly >Striking a Balance: Effective Use of Facebook in an Academic Library
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Striking a Balance: Effective Use of Facebook in an Academic Library

机译：寻求平衡：在大学图书馆中有效使用Facebook

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As one of the fastest growing social networking sites, Facebook presents librarians with a prime opportunity to engage academic library patrons. A survey of 136 users at Western Michigan University (WMU) measured the effectiveness of Facebook as a marketing, reference, and instruction tool. It also measured user comfort and satisfaction with a library's presence on Facebook. The majority of respondents found Facebook to be a useful and engaging medium to learn about library resources and services. The results of this study indicate that an effective library Facebook page must maintain a balance between providing pertinent and useful information and preserving patron privacy. In a second study also included in this article, data from a survey of 14 peer institutions of Western Michigan University positions WMU's local survey within the context of their peer's use of Facebook. The survey of peer institutions concludes that most libraries use Facebook for marketing and outreach purposes.View full textDownload full textKEYWORDSFacebook, social networking, academic libraries, marketingRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10875301.2011.572457
机译：作为发展最快的社交网站之一，Facebook为图书馆员提供了一个吸引大学图书馆顾客的绝佳机会。对西密歇根大学（WMU）的136位用户进行的一项调查衡量了Facebook作为营销，参考和指导工具的有效性。它还测量了用户对图书馆在Facebook上的存在的舒适度和满意度。大多数受访者认为，Facebook是了解图书馆资源和服务的有用且引人入胜的媒介。这项研究的结果表明，有效的Facebook Facebook页面必须在提供相关和有用的信息与保护顾客隐私之间保持平衡。在本文中还包括的第二项研究中，来自西密歇根大学的14个同行机构的调查数据将WMU的本地调查置于同行使用Facebook的背景下。同行机构的调查得出的结论是，大多数图书馆都使用Facebook进行营销和宣传。查看全文下载全文Facebook，社交网络，大学图书馆，市场营销相关var addthis_config = {ui_cobrand：“ Taylor＆Francis Online”，services_compact：“ citeulike，netvibes， twitter，technorati，美味，linkedin，facebook，stumbleupon，digg，google，更多“，发布：” ra-4dff56cd6bb1830b“};添加到候选列表链接永久链接http://dx.doi.org/10.1080/10875301.2011.572457

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