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The Rise of the Platform Economy

机译:平台经济的崛起

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Adigital platform economy is emerging. Companies such as Amazon, Etsy, Facebook, Google, Salesforce, and Uber are creating online structures that enable a wide range of human activities. This opens the way for radical changes in how we work, socialize, create value in the economy, and compete for the resulting profits. Their effects are distinct and identifiable, though certainly not the only part of the rapidly reorganizing global economy. As the work by Michael Cusumano, Annabelle Gawer, and Peter Evans has shown, these digital platforms are multisided digital frameworks that shape the terms on which participants interact with one another. The initial powerful information technology (IT) transformation of services emerged with the Internet and was, in part, a strategy response to intense price-based competition among producers of relatively similar products. IT-enabled services transformation, as our colleagues Stuart Feldman, Kenji Kushida, Jonathan Murray, and Niels Christian Nielsen have argued in other venues, was based on the application of an array of computable algorithms to myriad activities, from consumption and leisure to services and manufacturing. The movement of these algorithms to the cloud, where they can be easily accessed, created the infrastructure on which, and out of which, entire platform-based markets and ecosystems operate. Platforms and the cloud, an essential part of what has been called the "third globalization," reconfigure globalization itself.
机译:数字平台经济正在兴起。亚马逊,Etsy,Facebook,Google,Salesforce和Uber等公司正在创建可进行广泛人类活动的在线结构。这为我们工作,社会化,在经济中创造价值以及竞争所产生的利润的方式发生根本性变化开辟了道路。它们的影响是独特和可识别的,尽管当然不是迅速重组的全球经济的唯一组成部分。正如Michael Cusumano,Annabelle Gawer和Peter Evans的工作所表明的那样,这些数字平台是多方面的数字框架,这些框架塑造了参与者彼此交互的术语。最初的功能强大的信息技术(IT)转换是Internet出现的,在某种程度上是对相对相似产品的生产商之间基于价格的激烈竞争做出的战略回应。正如我们的同事Stuart Feldman,Kenji Kushida,Jonathan Murray和Niels Christian Nielsen在其他场合所说的那样,基于IT的服务转型是基于将一系列可计算算法应用于从消费,休闲到服务以及制造业。这些算法向云的移动(可轻松访问它们)创建了基础设施,整个基于平台的市场和生态系统都在该基础设施上运行,也可从中运行。平台和云是所谓的“第三全球化”的重要组成部分,它们重新配置了全球化本身。

著录项

  • 来源
    《Issues in Science and Technology》 |2016年第3期|61-69|共9页
  • 作者

    MARTIN KENNEY; JOHN ZYSMAN;

  • 作者单位

    University of California, Davis;

    University of California, Berkeley;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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