SOCIAL MEDIA AND ADVOCACY-WHAT'S THE CONNECTION?

Joanna M. Kervin

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SOCIAL MEDIA AND ADVOCACY-WHAT'S THE CONNECTION?

机译：社交媒体和倡导-有什么联系？

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Social media is becoming a staple in the communications strategies employed by many corporations whether public or private. As social media audiences are so huge and undefined, it is often difficult for organizations to grasp the benefits and risks of engaging in social media. Adding to the challenge is the fact that many organizations-75 percent according to a Harvard Business Review study-don't know where their key customers are talking about them on social media.

机译：社交媒体正在成为许多公司（无论是公共公司还是私有公司）采用的交流策略中的主要内容。由于社交媒体的受众非常庞大且不确定，因此组织通常很难把握参与社交媒体的收益和风险。另外一个挑战是，许多组织（根据《哈佛商业评论》的一项调查，有75％的组织不知道其主要客户在社交媒体上谈论他们的地方）。

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来源
《ITE journal》 |2014年第8期|9-9|共1页
作者
Joanna M. Kervin;
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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
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SOCIAL MEDIA AND ADVOCACY-WHAT'S THE CONNECTION?

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