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Business Research, Self-fulfilling Prophecy, and the Inherent Responsibility of Scholars

机译：商业研究，自我实现的预言和学者的固有责任

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摘要

Business research and teaching institutions play an important role in shaping the way businesses perceive their relations to the broader society and its moral expectations. Hence, as ethical scandals recently arose in the business world, questions related to the civic responsibilities of business scholars and to the role business schools play in society have gained wider interest. In this article, I argue that these ethical shortcomings are at least partly resulting from the mainstream business model with its taken-for granted basic assumptions such as specialization or the value-neutrality of business research. Redefining the roles and civic responsibilities of business scholars for business practice implies therefore a thorough analysis of these assumptions if not their redefinition. The taken-for-grantedness of the mainstream business model is questioned by the transformation of the societal context in which business activities are embedded. Its value-neutrality in turn is challenged by self-fulfilling prophecy effects, which highlight the normative influence of business schools. In order to critically discuss some basic assumptions of mainstream business theory, I propose to draw parallels with the corporate citizenship concept and the stakeholder theory. Their integrated approach of the relation between business practice and the broader society provides interesting insights for the social reembedding of business research and teaching.
机译：商业研究和教学机构在塑造企业如何看待与更广泛社会的关系及其道德期望方面发挥着重要作用。因此，随着最近在商业界出现道德丑闻，与商业​​学者的公民责任以及商学院在社会中的作用有关的问题引起了广泛的关注。在本文中，我认为这些道德缺陷至少部分是由于主流业务模型及其公认的基本假设（例如专业化或业务研究的价值中立性）导致的。重新定义商业学者对商业实践的作用和公民责任意味着，如果不重新定义这些假设，则需要对它们进行彻底的分析。嵌入商业活动的社会环境的转变对主流商业模式的理所当然的质疑​​。它的价值中立又受到自我实现的预言效应的挑战，预言效应突显了商学院的规范影响。为了批判性地讨论主流业务理论的一些基本假设，我建议与公司公民概念和利益相关者理论相提并论。他们对商业实践与更广泛的社会之间关系的综合研究为商业研究和教学的社会重新融合提供了有趣的见解。

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