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Impact of investor sentiment on decision-making in Indian stock market: an empirical analysis

机译:投资者情绪对印度股票市场决策的影响:一项实证分析

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Purpose - The purpose of this paper is to analyze the relationship between the factors influencing investors sentiment and investment decision-making (DM) of the individual investors. This paper proposes a unique conceptual framework that incorporates the herding, market and awareness factors that are leading to investor sentiment (IS) and decision-making process of the individual investors. Design/methodology/approach - This study has conducted a questionnaire-based survey to collect data from 875 individual investors through the convenience sampling method. Structural equation modeling was used to evaluate the relationship between factors, namely, market effect, herd behavior, media, social interaction and advocate recommendation that influences IS and DM. Findings - The present study found that market effect and herding are the most significantly influencing factors of investors sentiment. Among the sources of awareness, the internet has the lowest influence when compared to media, social interaction and advocate recommendation. Practical implications - This study will help individual investors to avoid the problems faced while making an investment decision. The study could help investors to select a suitable investment aid and avoid repeating expensive errors, which arise due to investors' sentiment. It is recommended to increase the awareness regarding investors' sentiment among individuals, so as to increase their understanding about the financial settings and to make them confident while investing. The present study also sheds light upon the behavior of Indian individual investors so that policymakers can take appropriate measures to provide the proper guidance. Policymakers can conduct awareness campaigns to increase investors' knowledge on the market condition and to enhance proper investment DM among them. Originality/value - To best of the authors' knowledge, previous studies have focused on limited factors at a time. The present study has investigated how factors influencing investors sentiment, namely, market factors (MF), herding as well as awareness would influence investment DM among individual investors in India. The influence of these factors has never been studied simultaneously in the context of Indian individual investors' DM.
机译:目的-本文的目的是分析影响投资者情绪的因素与个人投资者的投资决策(DM)之间的关系。本文提出了一个独特的概念框架,该框架结合了羊群,市场和意识因素,这些因素导致了投资者的情绪(IS)和个人投资者的决策过程。设计/方法/方法-这项研究进行了基于问卷的调查,通过便利抽样方法从875个散户中收集了数据。使用结构方程模型来评估因素之间的关系,即市场效应,羊群行为,媒体,社会互动以及影响IS和DM的拥护者推荐。调查结果-本研究发现市场效应和羊群效应是影响投资者情绪的最重要因素。在意识来源中,与媒体,社交互动和拥护者推荐相比,互联网的影响力最低。实际意义-这项研究将帮助个人投资者避免在做出投资决定时遇到的问题。该研究可以帮助投资者选择合适的投资援助,避免重复出现因投资者的情绪而产生的昂贵错误。建议提高个人对投资者情绪的认识,以增进他们对财务状况的了解,并使他们在投资时充满信心。本研究还阐明了印度个人投资者的行为,以便政策制定者可以采取适当的措施来提供适当的指导。政策制定者可以开展宣传运动,以增加投资者对市场状况的了解,并增强其中的适当投资决策。原创性/价值-就作者所知,以前的研究一次只关注有限的因素。本研究调查了影响投资者情绪的因素,即市场因素(MF),羊群和意识如何影响印度个人投资者的投资决策。在印度个人投资者的DM中,从未同时研究这些因素的影响。

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