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首页> 外文期刊>Journal of advances in management research >Analyzing the barriers to implementation of mass customization in Indian SMEs using integrated ISM-MICMAC and SEM
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Analyzing the barriers to implementation of mass customization in Indian SMEs using integrated ISM-MICMAC and SEM

机译：用集成ISM-MICMAC和SEM分析印度中小企业大规模定制的障碍

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Purpose - The purpose of this research is to identify the crucial barriers to the implementation of mass customization (MC) in Indian SMEs and to investigate the interactions among them so that important managerial implications could be formulated to facilitate the implementation of MC in SMEs. Design/methodology/approach - The contextual relationships and hierarchies of the barriers are established through the interpretive structural modelling (ISM) approach, and MICMAC analysis has been used to classify the barriers into different groups. Further, structural equation modelling based on partial least squares (PLS-SEM) has been applied to statistically validate the ISM model using the data collected through a questionnaire-based survey of Indian organizations.Findings - A portfolio of barriers, containing 16 items, has been identified from the literature review and a series of semi-structured interviews of practitioners. The study develops a structural model by establishing relationships and imposing directions among the barriers and classifies the barriers according to their driving and dependence power to serve as a roadmap for SMEs willing to implement MC into practice. Practical implications - The study highlights the critical barriers which have a significant impact on other barriers and need to be handled at priority. Also, the present research renders insights to SMEs to better prioritize their efforts and resources to overcome these barriers.Originality/value - This research happens to be first in the MC literature that investigates the key barriers responsible for hindering the implementation of MC in SMEs and develops a statistically validated contextual model showing hierarchies and relationships of the barriers.
机译：目的 - 本研究的目的是确定印度中小企业大规模定制（MC）的关键障碍，并调查它们之间的互动，以便制定重要的管理含义，以促进中小企业中MC的实施。设计/方法/方法 - 通过解释结构建模（ISM）方法建立屏障的上下文关系和层次结构，并且MicMac分析已被用于将障碍物分类为不同的组。此外，基于部分最小二乘（PLS-SEM）的结构方程建模已经应用于使用通过基于问卷调查的印度组织进行的数据进行统计验证ISM模型.Findings - 包含16项的障碍组合，具有从文献审查中确定了一系列半结构化的从业者采访。该研究通过建立障碍之间的关系和强加方向来发展结构模型，并根据其驾驶和依赖权来将障碍物分类为愿意为中小企业提供愿意实施MC的路线图。实际意义 - 该研究突出了对其他障碍产生重大影响的关键障碍，需要优先处理。此外，目前的研究凭借中小企业的见解，以更好地优先考虑他们的努力和资源来克服这些障碍。民间/价值 - 这项研究发生在MC文献中首先，调查负责阻碍MC的关键障碍和中小企业的关键障碍开发一个统计上验证的上下文模型，显示了障碍的层次结构和关系。

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