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首页> 外文期刊>Journal of advances in management research >Exploring engagement among mobile app developers - Insights from mining big data in user generated content
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Exploring engagement among mobile app developers - Insights from mining big data in user generated content

机译：探索移动应用程序开发人员之间的参与 - 从用户生成的内容中挖掘大数据的见解

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Purpose - The Web 3.0 has been hugely enabled by smartphones and new generation mobile applications. With the growing adoption of smartphones, the use of mobile applications has grown exponentially and so has the development of mobile applications. This study is an attempt to understand the issues and challenges faced in the mobile applications domain using discussions made on Twitter based on mining of user generated content. Design/methodology/approach - The study uses 89,908 unique tweets to understand the nature of the discussions. These tweets are analyzed using descriptive, content and network analysis. Further using transaction cost economics, the findings are reviewed to develop practice insights about the ecosystem. Findings - Findings indicate that the discussions are mostly skewed toward a positive polarity and positive user experiences. The tweeters are predominantly application developers who are interacting more with marketers and less with individual users. Research limitations/implications - Most of these applications are for individual use (B2C) and not for enterprise usage. There are very few individual users who contribute to these discussions. The predominant users are application reviewers or bloggers of review websites who use the recently developed applications and discuss their thoughts on the same. Practical implications - The results may be useful in varied domains which are planning to expand their reach to a larger audience using mobile applications and for marketers who primarily focus on promotional content. Social implications - The domain of mobile applications on social media is still restricted to promotions and digital marketing and may solely be used for the purpose of link building by application developers. As such, the discussions could provide inputs towards mobile phone manufacturers and ecosystem providers on what are the real issues these communities are facing while developing these applications. Originality/value - The study uses mixed research methodology for mining experiences in the domain of mobile application developers using social media analytics and transaction cost economics. The discussion on the findings provides inputs for policy-making and possible intervention areas.
机译：目的 - Web 3.0已由智能手机和新一代移动应用程序启用。随着智能手机的不断增长，移动应用程序的使用呈指数增长，因此具有移动应用的发展。这项研究是一种尝试使用基于用户生成的内容的挖掘，了解移动应用程序域中面临的问题和挑战。设计/方法/方法 - 该研究使用89,908个独特的推文来了解讨论的性质。使用描述性，内容和网络分析分析这些推文。进一步使用交易成本经济学，调查结果综述以制定对生态系统的实践见解。调查结果表明，讨论大多倾向于积极的极性和积极的用户体验。高音推荐人主要是应用程序开发人员，他们与个别用户的营销人员交互。研究限制/含义 - 大多数这些应用程序用于个人使用（B2C），而不是企业使用。有很少的个人用户为这些讨论做出贡献。主要用户是应用最近开发的应用程序的审查网站的应用程序审阅者或博主，并讨论其思想。实际意义 - 结果可能在各种域名中有用，这些域通常是使用移动应用程序和主要关注促销内容的营销人员扩展到更大的受众的域。社会影响 - 社交媒体的移动应用领域仍然仅限于促销和数字营销，并且可以仅用于通过应用程序开发人员链接建设的目的。因此，讨论可以为移动电话制造商和生态系统提供商提供对这些社区在开发这些应用程序的实际问题的实际问题的投入。原创性/值 - 该研究使用社交媒体分析和交易成本经济学的移动应用程序开发人员领域中的混合研究方法。关于调查结果的讨论提供了政策制定和可能的干预领域的投入。

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