Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals

Jin Hyun Seung; Kim Hyoje Jay; Suh Jaebeom; Sheehan Ben; Meeds Robert

首页> 外文期刊>The Journal of Advertising >Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals

【24h】

Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals

机译：自我耗尽和慈善支持：自我利益和其他慈善慈善呼吁的调节作用

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

This research investigates the interaction between ego depletion (a state of reduced self-regulatory resources) and different types of charitable message appeals upon subsequent charitable support. Three experiments compare the time donation intent and actual monetary donations of depleted (vs. non-depleted) individuals who have been exposed to either a self-benefit message, highlighting the gains to be accrued to donors themselves, or an other-benefit message which focuses on the welfare of beneficiaries. The results show that when people are depleted, self-benefit messages are more effective than other-benefit messages in generating charitable support. When people are not depleted, the opposite pattern is observed. It appears that generosity among depleted people is self-seeking. As a processing mechanism, we show that depleted individuals perceive self-benefit messages as more appealing than the other-benefit messages. This research demonstrates that charities can maximize donations by advertising other-benefit messages in the morning and then self-benefit messages in the evening, given that depletion occurs naturally over the course of the day.

机译：本研究调查了自我耗尽（自我监管资源的状态）与随后慈善支持后不同类型的慈善信息呼吁的互动。三个实验比较了已经接触到自我福利信息的耗尽（与非耗尽）个体的时间捐赠意图和实际货币捐赠，突出了捐赠者本身的收益，或其他福利留言专注于受益者的福利。结果表明，当人们耗尽时，自给自足的信息比产生慈善支持的其他效益信息更有效。当人们没有耗尽时，观察到相反的模式。在耗尽的人中似乎慷慨是自我寻求的。作为一种处理机制，我们显示耗尽的个体认为自给自益的信息比其他福利消息更具吸引力。这项研究表明，慈善机构可以通过在早晨广告其他效益信息来最大化捐款，然后在晚上自我利益信息，鉴于在一天的过程中自然发生耗尽。

著录项

来源
《The Journal of Advertising》 |2021年第4期|479-493|共15页
作者
Jin Hyun Seung; Kim Hyoje Jay; Suh Jaebeom; Sheehan Ben; Meeds Robert;
展开▼
作者单位

Queensland Univ Technol QUT Business Sch Brisbane Qld Australia;

Queensland Univ Technol QUT Business Sch Brisbane Qld Australia;

Kansas State Univ Coll Business Adm Mkt Manhattan KS 66506 USA;

Queensland Univ Technol QUT Business Sch Brisbane Qld Australia;

Calif State Univ Fullerton Coll Commun Commun Fullerton CA 92634 USA;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. Teamwork and Physician Burnout: The Moderating Role of Perceived Organisational Support [J] . Samuel Atingabili, Wenxin Wang, Isaac Adjei Mensah, 健康（英文） . 2021,第004期
2. The Effect of Customer Verbal Aggression on Burnout in Frontline Employees in Hotels and Travel Agencies: The Moderating Role of Perceived Supervisor Support [J] . Jailan M. El Demerdash, Heba M. Said 旅游与酒店管理：英文版 . 2018,第006期
3. Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support [J] . Katherine White, John Peloza Journal of Marketing . 2009,第4期

机译：自身利益与其他利益营销呼吁：它们在产生慈善支持方面的有效性
4. What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals [J] . Ryoo Yuhosua, Sung Yongjun, Chechelnytska Inna Journal of Business Research . 2020,第Mara期

机译：是什么让唯物主义的消费者更伦理？自我利益与其他福利上诉
5. The Role of Beneficiaries' Group Identity in Determining Successful Appeal Strategies for Charitable Giving [J] . Park Kiwan, Lee Seojin Stacey Psychology & marketing . 2015,第12期

机译：受益人群体身份在确定慈善捐赠成功上诉策略中的作用
6. Preventive Against a Sad Charitable Appeal: How Regulatory Focus Changes the Effectiveness of Emotion Appeals in Soliciting Donations [C] . Jungsil (David) Choi, Hyun Young Park Winter Marketing Academic Conference . 2016

机译：防止悲惨的慈善上诉：监管重点如何改变情感上诉的求解捐赠的有效性
7. The moderating role of karma in the relationship between other-gain vs. self-gain appeal frames and charitable giving [D] . Kulow, Katina 2015

机译：因果报应在其他收益诉求与自我收益诉求框架与慈善捐赠之间的关系中的调节作用
8. Charitable Appeals and Charities [O] . 1889

机译：慈善呼吁和慈善
9. The Function (or Malfunction) of Equity in the Charity Law of Canada’s Federal Courts: This essay explores what, if anything, it means for the Federal Court of Appeal to be a “court of equity” in the exercise of its jurisdiction over matters related to charitable registration under the Income Tax Act. The equitable jurisdiction over charities encompasses a number of curative principles, which the Court of Chancery traditionally invoked to save indefinite or otherwise defective charitable gifts. The author identifies some of these equitable principles and contemplates how their invocation might have altered the course of certain unsuccessful charitable registration appeals. She then considers the principal arguments for and against the Federal Court of Appeal applying these equitable principles when adjudicating matters related to registered charity status. [O] . 2016

机译：加拿大联邦法院《慈善法》中的平等职能（或失灵）：本文探讨了联邦上诉法院在行使对相关事宜的管辖权时成为“平等法院”的含义（如果有的话）根据《所得税法》进行慈善注册。对慈善组织的公平管辖权包括许多治疗原则，传统上，检举法院援引这些原则以保存无限期或其他有缺陷的慈善礼物。作者指出了其中一些公平原则，并考虑了其调用可能如何改变了某些不成功的慈善注册上诉的过程。然后，她在裁定与注册慈善身分有关的事项时，考虑支持和反对联邦上诉法院的主要论据，运用这些公平原则。
10. Role of State Faith Community Liaisons in Charitable Choice Implementation. Final Report [R] . Winston, P., Person, A. E., Clary, E. 2008

机译：国家信仰社区联络员在慈善选择实施中的作用。总结报告

Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals

摘要

著录项

相似文献

相关主题

期刊订阅