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首页> 外文期刊>Journal of airport management >Developing successful landside real estate: An airport urbanism approach
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Developing successful landside real estate: An airport urbanism approach

机译：开发成功的陆上房地产：机场城市化方法

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摘要

Landside real estate development is a crucial source of nonaeronautical income and an essential part of the airport business model. In recent decades, airports have launched hundreds of commercial real estate projects, often branded as an ‘airport city’ or ‘aerotropolis’.Research conducted at more than 50 airports worldwide, however, indicates that many airport real estate projects do not generate a substantial return on investment, while many others struggle to move from the planning stage to implementation. This paper investigates why these projects failto meet their full potential. Drawing on expert interviews, the paper identifies the key factors that fundamentally determine the success or failure of landside real estate projects, highlighting customer focus and collaboration with local partners as the two most important drivers of success.The paper then introduces a new, people-focused development approach called airport urbanism (AU). Focusing on the needs and desires of the people who use the airport on a regular basis — passengers, employees and local residents — AU advances growth strategies that deliver long-termbenefits to both the airport and the city that it serves. The paper concludes with a practical how-to guide for implementing AU.
机译：陆上房地产开发是非航空收入的重要来源，也是机场业务模式的重要组成部分。近几十年来，机场启动了数百个商业房地产项目，这些项目通常被冠以``机场城市''或``航空城''的称号，但在全球50多个机场进行的研究表明，许多机场房地产项目并未产生实质性的收益。投资回报率，而其他许多人则努力从计划阶段过渡到实施阶段。本文研究了为什么这些项目无法充分发挥其潜力。借助专家访谈，本文确定了从根本上决定陆上房地产项目成败的关键因素，强调了以客户为中心以及与本地合作伙伴的合作是成功的两个最重要的因素。重点发展方法称为机场城市化（AU）。 AU定期关注使用机场的人员（乘客，雇员和当地居民）的需求和期望，从而推进增长战略，为机场和所服务的城市带来长期利益。本文以实施AU的实用方法指南作为结尾。

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