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首页> 外文期刊>Journal of airport management >The profession of being social: Developing an effective and purposeful social media strategy for an airport
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The profession of being social: Developing an effective and purposeful social media strategy for an airport

机译：社交职业：为机场开发有效且有目的的社交媒体策略

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摘要

Social media has opened a new door for businesses. It has the unique ability to allow customers to interact with organisations anytime, anywhere, without needing to actually be at the business. Since airports do not interact directly with their passengers, but run the 'behind the scenes' operations, this opportunity is not one that can be passed up. As more and more businesses enter into the world of social media, it is important to have a strategy in place to help separate oneself from one's competitors and establish the desired identity and relationship with passengers and community.
机译：社交媒体为企业打开了一扇新门。它具有独特的功能，可以使客户随时随地与组织进行交互，而无需实际参与业务。由于机场不直接与旅客互动，而是进行“幕后”操作，因此这种机会绝不容错过。随着越来越多的企业进入社交媒体世界，制定适当的策略以帮助将自己与竞争对手区分开来，并与乘客和社区建立理想的身份和关系非常重要。

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