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首页> 外文期刊>Journal of airport management >Airport parking: A US$2bn+ pot of gold?
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Airport parking: A US$2bn+ pot of gold?

机译：机场停车场：20亿美元以上的黄金储备？

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摘要

This paper examines the parking revenue performance of leading US airports using published FAA data. It identifies a pattern of airports with under-performing parking revenues and by extension an opportunity for parking revenue growth.The research indicates a potential for annual growth in additional parking revenues of US$lbn to US$2bn. Experience suggests that many US airports are adopting a passive strategy while off-airport operators entice parking business from them. For these airports, this is a formula for disaster. The paper highlights key lessons for these airports based on the experience at Dublin Airport which has adopted a commercial business strategy to compete for parking business with the off-airport car park operators.The airport has turned declining market share from 70 per cent to +90 per cent through the rigorous application of its in-house revenue growth model.The key tactics employed by the Dublin Airport Authority include devoting resources to analysis of the particular situation at individual airports, undertaking customer behaviour and needs, research, segmenting the market, tailoring value products and services to meet these customer needs, and promoting and marketing these offerings to key target markets.
机译：本文使用已发布的FAA数据检查了美国主要机场的停车收入表现。该研究指出了停车收入表现不佳的机场模式，并从总体上确定了停车收入增长的机会。研究表明，潜在的额外停车收入每年可能增长1亿美元至20亿美元。经验表明，许多美国机场正在采取被动策略，而机场外运营商则诱使他们从事停车业务。对于这些机场，这是灾难的公式。本文基于都柏林机场的经验，重点介绍了这些机场的主要教训，都柏林机场采取了商业业务策略，与非机场停车场运营商竞争停车业务，该机场的市场份额已从70％下降到+90都柏林机场管理局采用的主要策略包括：投入资源来分析各个机场的具体情况，进行客户行为和需求，研究，细分市场，量身定制重视产品和服务以满足这些客户的需求，并向主要目标市场推广和营销这些产品。

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