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首页> 外文期刊>Journal of airport management >What are the key considerations for an airport in implementing a direct channel for car park and ancillary pre-booking, and what are the potential resulting incremental revenue benefits?
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What are the key considerations for an airport in implementing a direct channel for car park and ancillary pre-booking, and what are the potential resulting incremental revenue benefits?

机译：在实施直接停车场和辅助预订的直接渠道方面，机场的主要考虑因素是什么，以及由此产生的潜在增量收益收益是什么？

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摘要

In the last 10 years adverse market conditions, increased competition amongst airports, and pressure from low cost carriers to reduce their costs has meant for airports aeronautical revenues do not cover their associated costs. It is therefore clear non-aeronautical revenues, such as parking, critically determine the financial viability of an airport However, non-aeronautical revenues are also under threat because off-site car parks are sprouting up adjacent to airports, undercutting airport prices. Moreover airlines and other resellers cross sell airport parking, grabbing a portion of airport revenue. Airports must therefore implement strategies to defend, increase and create new streams of non-aeronautical revenue. One area where airports can succeed in creating new and incremental nonaeronautical income is through directly selling car parking and ancillaries to passengers before they arrive at the airport This paper reviews strategies that airports can implement in pre-book parking. It exemplifies how, with best of breed car parking and ancillary pre-booking software that allows yield management of pricing based on (ⅰ) demand for spaces (ⅱ) time of arrival at the car park and (ⅲ) how far in advance a booking is made, then significant incremental and new revenues can be achieved.
机译：在过去的十年中，不利的市场条件，机场之间日益激烈的竞争以及低成本航空公司要求降低成本的压力意味着机场的航空收入无法弥补其相关成本。因此，很明显，非航空收入（例如停车位）在很大程度上决定着机场的财务可行性。但是，非航空收入也受到威胁，因为场外停车场在机场附近迅速兴起，从而降低了机场价格。此外，航空公司和其他转售商交叉出售机场停车位，从而抢占了一部分机场收入。因此，机场必须实施策略来捍卫，增加和创造新的非航空收入来源。机场可以成功地创造新的和非航空性收入的领域之一是通过在乘客到达机场之前直接向其出售停车位和辅助设施给乘客。本文回顾了机场可以在预订前停车位中实施的策略。它举例说明了如何使用最佳的停车场和辅助的预预订软件，该软件可以基于以下方面的定价收益管理：（ⅰ）对空间的需求（ⅱ）到达停车场的时间以及（ⅲ）提前预订多长时间制造之后，就可以实现可观的增量和新收入。

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