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首页> 外文期刊>Journal of airport management >Predicting Skytrax airport rankings from customer reviews
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Predicting Skytrax airport rankings from customer reviews

机译：根据客户评论预测Skytrax机场排名

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Skytrax audits and ranks airports internationally and also gives passenger-based satisfaction awards in its yearly 'World Airport Awards'. These awards attract international interest and are used by some airports for promotional purposes.Yet, the airports actually audited are but a small percentage of the airports in the world, and represent only 3 per cent of the airports listed by Skytrax as open to review by passengers in its website in 2010.This research paper explores the possibility of using customers' reviews to predict Skytrax audit scores as an alternative way of ranking the remaining 97 per cent of airports. The regression formula retained correlates highly with the criterion variable, accounting for 58 per cent of its variance. These results are promising, and support the idea of re-engineering better customer reviews in order to use them as a ranking benchmark, a solution which has the potential of covering a larger population of airports and being more meaningful both to passengers and airport managers alike.
机译：Skytrax在国际上对机场进行审核和排名，并在年度“世界机场奖”中授予基于乘客的满意度奖。这些奖项吸引了国际关注，并被一些机场用于促销目的。然而，实际审核过的机场仅占全球机场的一小部分，仅占Skytrax列出供审核的机场的3％旅客在2010年访问其网站。本研究报告探讨了使用客户的评论来预测Skytrax审核分数的可能性，作为对其余97％的机场进行排名的另一种方法。保留的回归公式与标准变量高度相关，占其方差的58％。这些结果是令人鼓舞的，并支持重新设计更好的客户评论以将其用作排名基准的想法，该解决方案具有覆盖更大数量的机场的潜力，并且对旅客和机场经理都具有更大的意义。

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