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Research papers What's in a name? Analysis of airport brand names and slogans

机译：研究论文的名称是什么？机场品牌名称和口号分析

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摘要

This study investigates the use of brand names and slogans at 1,562 airports worldwide using content analysis of airport websites.The study finds that three-quarters of airports are named after a single place. Almost half include a reference to the scope of services available at the airport in their name. Significant differences exist between world regions. Naming an airport after natural or man-made attractions is most common in Europe, after a political leader andlor revolutionary is most common in Latin America/the Caribbean, and after royalty is most common in the Middle East Only one-tenth of all airports use a slogan and this is mainly a North American phenomenon. A more detailed analysis of airports in Europe finds that one-quarter of airports have two or more place names; one is typically the name of the place in which the airport is located, while the other tends to be the name of the nearest main city or town. Including a reference to the scope of services available at the airport is significantly more common at larger versus smaller airports in Europe.The use of a slogan is significantly more common at airports in Europe that are owned or operated by private interests versus those that are publicly owned and operated.
机译：该研究通过对机场网站的内容分析，调查了全球1,562个机场的品牌名称和口号的使用情况，该研究发现四分之三的机场以一个地方命名。几乎一半的名称以其名称提及了机场提供的服务范围。世界地区之间存在重大差异。在欧洲，以自然或人造景点命名机场是最常见的，在拉丁美洲/加勒比海地区，政治领袖和革命家最常见，在中东是皇室使用之后，仅占十分之一口号，这主要是北美现象。对欧洲机场的更详细分析发现，四分之一的机场有两个或多个地名。一个通常是机场所在位置的名称，而另一个通常是最近的主要城市或城镇的名称。在欧洲的大型和小型机场中，包含对机场可用服务范围的引用明显更为常见。在私人拥有或运营的欧洲机场中，标语的使用显着高于公共机场拥有和经营。

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