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首页> 外文期刊>Journal of airport management >Defining a new framework for a regional airport in an unstable business environment: The Bologna Airport experience
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Defining a new framework for a regional airport in an unstable business environment: The Bologna Airport experience

机译：在不稳定的商业环境中为地区机场定义新框架：博洛尼亚机场的经验

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摘要

Bologna Airport has recently undergone a radical change in its business strategy and value proposition thanks to two main driving forces: first, the appointment of new management in 2007, which brought with it a new strategic plan that redefined the airport's competitive positioning and strategic objectives; and secondly, the industry-wide paradigm shift that saw growing competition between airports at both local and global levels, the increasing role of low-cost carriers, and the difficulties, especially in Italy, of the fag and legacy carriers. After a thorough strategic analysis and a deep review of longstanding practices, the company published a new vision for its busess based on three 'pillars'- one based on aviation and two based on non-aviation factors - leveraging the core strengths of the airport's catchment area to achieve sustainable development for the company and its stakeholders.
机译：博洛尼亚机场最近的业务战略和价值主张发生了根本性的变化，这要归功于两个主要推动力：首先，2007年任命了新管理人员，这带来了新的战略计划，该计划重新定义了机场的竞争地位和战略目标。其次，整个行业的范式转移使本地和全球机场之间的竞争日益加剧，低成本航空公司的作用日益增强，以及廉价航空公司和传统航空公司的困难，尤其是在意大利。经过全面的战略分析和长期实践的深入审查，该公司基于三个“支柱”（一个基于航空，两个基于非航空因素）发布了其巴士/客机的新愿景，并利用了其核心优势。机场的服务区，为公司及其利益相关者实现可持续发展。

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