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首页> 外文期刊>Journal of Applied Communication Research >Examining six modes of relationships in a social-mediated crisis in China: an exploratory study of contingent organization-public relationships (COPR)
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Examining six modes of relationships in a social-mediated crisis in China: an exploratory study of contingent organization-public relationships (COPR)

机译：研究中国社会性危机中的六种关系模式：偶然性组织-公共关系（COPR）探索性研究

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摘要

The relationship management theory and contingency theory of conflict management, as two dominant approaches in the field of public relations, bolstered by a tapestry of literature from cross-disciplinary fields, were brought together to conceptualize the concept of contingent organization-public relationships (COPR). To generate the theoretical robustness of COPR and test its practical applicability, we selected a social-mediated crisis occurring in China and collected data through mixed-methods, including both content analysis and in-depth interviews. Quantitatively, content analysis of 338 Red Cross's press releases and 4003 media coverage and 136,754 public posts during a 3-year time range provided a natural history of the application of COPR in crises. Qualitative interviews also offered in-depth information on the perceptions of stances and relationships from each party in this incident. Findings concluded that COPR addressed the dynamic and contingent multi-party relationships in contemporary China.
机译：关系管理理论和冲突管理权变理论作为公共关系领域的两种主要方法，在跨学科领域的一系列文学文献的支持下被整合起来，以概念化或有组织-公共关系（COPR）的概念。为了产生COPR的理论稳健性并测试其实际适用性，我们选择了一种在中国发生的社会性危机，并通过混合方法收集了数据，包括内容分析和深度访谈。在三年时间内对338个红十字会的新闻稿和4003个媒体报道以及136,754个公共职位进行了内容定量分析，为在危机中运用COPR提供了自然的历史。定性访谈还提供了有关此事件中各方对立场和关系的看法的深入信息。研究结论认为，COPR解决了当代中国不断发展的动态多边关系。

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