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首页> 外文期刊>Journal of Applied Communication Research >Can scientists communicate interpersonal warmth? Testing warmth messages in the context of science communication
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Can scientists communicate interpersonal warmth? Testing warmth messages in the context of science communication

机译：科学家可以沟通人际温暖吗？ 在科学传播背景下测试温暖的信息

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摘要

Warmth and competence are two fundamental dimensions of social judgments that shape stereotypes of social groups/professions. In perceiving others, people assess their intentions (warmth) and their abilities to act upon those intentions (competence). As stereotyping can influence attitudes and subsequent behaviors, pre-existing stereotypes of scientists as 'cold' may undermine trust in science and interest in STEM (Science, Technology, Engineering, and Mathematics) education. How, then, can scientists portray interpersonal warmth? Drawing on the stereotype content model's warmth-competence literature, this study aimed to communicate scientists' interpersonal warmth using the morality and emotional aspects of the warmth dimension in the context of a College of Agriculture and Natural Resources (CANR) as a test case of Science, Technology, Engineering, and Mathematics (STEM) colleges. We used two, 3 (message type: control, prosocial, emotional-prosocial) x 2 (gender: women, men) between-subjects experimental design (n = 849) to examine the effect of message type and participant's gender on perceptions of scientists' interpersonal warmth. Results suggest that the combination of prosocial behaviors and emotional appeals were associated with perceived warmth of scientists. Furthermore, there was a significant interaction between message type and gender (Experiment 1) and a significant main effect of gender on perceived warmth (Experiment 2). These findings suggest further exploration of the morality and sociability aspects associated with warmth to reduce unflattering stereotypes of scientists.
机译：温暖和竞争力是社会判断的两个基本维度，形状的社会群体/专业的刻板印象。在感知他人时，人们评估他们的意图（温暖）和他们对这些意图（能力）的能力。由于刻板印象可以影响态度和随后的行为，科学家的预先存在的刻板印象作为“冷”可能会破坏对词干（科学，技术，工程和数学）教育的科学和兴趣的信任。那么，科学家可以描绘人际温暖吗？绘制刻板印象内容模型的温控文献，本研究旨在通过在农业学院和自然资源（CANR）的背景下，使用温暖维度的道德和情感方面来沟通科学家的人际关系，作为科学的考验案例，技术，工程和数学（Stew）学院。我们使用了两个，3（消息类型：控制，女性，情感）x 2（性别：女性，男性）之间的对象实验设计（n = 849），以检查消息类型和参与者性别对科学家的看法的影响'人际的温暖。结果表明，女性行为和情感上诉的组合与科学家的温暖有关。此外，信息类型和性别（实验1）之间存在显着的相互作用以及性别对感知温暖的显着主要影响（实验2）。这些调查结果表明，与温暖有关的道德和社会性方面的进一步探索，以减少科学家的不普通刻板印象。

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