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首页> 外文期刊>Journal of Applied Communication Research >Enhancing Communication Interventions and Evaluations through Communication Design
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Enhancing Communication Interventions and Evaluations through Communication Design

机译：通过沟通设计加强沟通干预和评估

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Communication design is first and foremost about creating, engineering, or critiquing approaches to communication that achieve specific goals or values. A design approach acts as an integrative perspective for finding the relevance of theory to a specific site of intervention. Communication design processes are illustrated through work on ombuds processes and organ donation campaigns. This research highlights four propositions related to communication design. First, design should be about both creation and critique. Second, design is complementary to, and strengthens, theory (and vice versa). Third, design can be both unique to an intervention or context and iterative from previous designs. Finally, design helps us uncover unexpected and unintended consequences, uncovering hidden properties of communication and leading to opportunities for modifying and correcting communication practices. These unintended consequences and other design successes and failures provide opportunities for learning and creating better systems. In these ways, a commitment to design processes strengthens both our research and our practice of communication across a variety of communication contexts and across different levels of communication.
机译：沟通设计首先要考虑的是创建，工程或批判实现特定目标或价值的沟通方法。设计方法可作为一种综合视角，用于发现理论与特定干预点的相关性。通过监察员流程和器官捐赠活动来说明沟通设计流程。这项研究突出了与通信设计有关的四个命题。首先，设计应该既涉及创造又涉及批评。其次，设计是对理论的补充和增强（反之亦然）。第三，设计既可以是干预或上下文特有的，又可以是先前设计的迭代。最后，设计可以帮助我们发现意料之外的后果，发现沟通的隐藏属性，并带来修改和纠正沟通习惯的机会。这些意外的后果以及其他设计的成败为学习和创建更好的系统提供了机会。通过这些方式，对设计过程的承诺将加强我们在跨各种交流环境和不同层次的交流中的研究和交流实践。

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