Media Credibility and the Base Rate Fallacy

Bergan Daniel; Lee Heysung

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Media Credibility and the Base Rate Fallacy

机译：媒体可信度和基率谬误

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摘要

The base rate fallacy describes how people rely on exemplars more than on base rates, when making judgments about a population. We provide a test of the base rate fallacy, considering the critiques of the research on the base rate fallacy on theoretical grounds. It is proposed that while trustworthy media outlets will allow readers to believe in anecdotal evidence found in news stories, readers will rely instead on base rates when presented with less trusted sources. Findings indicate that media credibility moderates the use of exemplars, although only among those with high trust in mass media.

机译：基本税率差异描述了人们如何在判断批判时依赖于普遍的榜样。考虑到研究基本差异对理论原因的批评性，我们提供了基本税率的考验。建议，虽然值得信赖的媒体网点将允许读者相信新闻报道中发现的轶事证据，但读者依靠基本率，当呈现不值得信赖的来源时。调查结果表明，媒体可信度适度地利用示例性，尽管只有在大众媒体上具有高信任的人。

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来源
《Journal of broadcasting & electronic media》 |2019年第2期|195-210|共16页
作者
Bergan Daniel; Lee Heysung;
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作者单位

Michigan State Univ Dept Commun E Lansing MI 48824 USA;

Univ Wisconsin Journalism & Mass Commun Madison WI 53706 USA;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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4. The Fallacy of the 'Base Rate Fallacy' in Human Judgment and Decision Making: A Cautionary Tale for Designers of Decision Support Systems [C] . Nancy Paule Melone, Timothy W. McGuire Proceedings of the Americas conference on information systems . 1996

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8. The Base-Rate Fallacy in Probability Judgments. [R] . Bar-Hillel, M. 1977

机译：概率判断中的基本谬误。

Media Credibility and the Base Rate Fallacy

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