Emergence of OTT Video and the Production Expenditures of Established Audiovisual Producers

Jayakar Krishna; Park Eun-A

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Emergence of OTT Video and the Production Expenditures of Established Audiovisual Producers

机译：OTT视频的出现和已建立的视听生产者的生产支出

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This paper examines the audiovisual programming and production expenditures of leading US media distributors, in the context of the market entry of Over-The-Top content distributors such as Netflix. Using data from the annual SEC filings of publicly traded audiovisual production companies over 2008-2017, it seeks to provide insights into how production expenditures figure as part of a competitive strategy in the context of new media growth. The results suggest that, despite media accounts to the contrary, established audiovisual producers have not materially altered their investment strategies in response to OTT video distribution.

机译：本文介绍了美国领先的美国媒体分销商的视听规划和生产支出，在市场进入的上层内容分销商等Netflix的背景下。使用来自2008 - 2017年公开交易的视听公司生产公司的年度证券交易所申请的数据，它旨在提供生产在新媒体增长的背景下的生产支出数字作为竞争战略的一部分。结果表明，尽管媒体账户相反，所建立的视听生产者尚未重大改变其投资策略，以应对OTT视频分布。

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《Journal of broadcasting & electronic media》 |2020年第5期|836-857|共22页
作者
Jayakar Krishna; Park Eun-A;
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作者单位

Penn State Univ Dept Telecommun University Pk PA 16802 USA|Donald P Bellisario Coll Commun Inst Informat Policy State Coll PA USA;

Western Colorado Univ Dept Commun Arts Language & Literature CALL Gunnison CO USA;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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Emergence of OTT Video and the Production Expenditures of Established Audiovisual Producers

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