When Pop Music Meets a Political Issue: Examining How 'Born This Way' Influences Attitudes Toward Gays and Gay Rights Policies

S. Mo Jang; Hoon Lee

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When Pop Music Meets a Political Issue: Examining How 'Born This Way' Influences Attitudes Toward Gays and Gay Rights Policies

机译：流行音乐遇到政治问题时：研究“以这种方式出生”如何影响对同性恋者和同性恋者权利政策的态度

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Although popular music and politics have been linked in various contexts, surprisingly little is known about whether and how popular songs can influence political attitudes. The present study provides initial empirical evidence that popular music affects public opinion by altering the standards for subsequent political judgments. Using an experiment of a national sample, the current study demonstrates that Lady Gaga's highly popularized song, "Born This Way," primes genetic explanations of homosexuality in citizens' ensuing evaluations of gay rights issues. The findings revealed that vocalized lyrics are the key element of the priming effect among other musical components.

机译：尽管流行音乐和政治已经在各种情况下联系在一起，但是令人惊讶的是，人们对流行歌曲是否以及如何影响政治态度知之甚少。本研究提供了初步的经验证据，表明流行音乐通过更改随后的政治判断标准来影响公众舆论。通过一项全国样本的实验，当前的研究表明，Lady Gaga广受欢迎的歌曲“ Born This Way”，在公民随后对同性恋权益问题的评估中，充斥了对同性恋的基因解释。调查结果表明，发声歌词是其他音乐成分中启动效果的关键要素。

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来源
《Journal of broadcasting & electronic media》 |2014年第1期|114-130|共17页
作者
S. Mo Jang; Hoon Lee;
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作者单位

Seoul National University;

University of Michigan;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
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When Pop Music Meets a Political Issue: Examining How 'Born This Way' Influences Attitudes Toward Gays and Gay Rights Policies

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